Ged Nash
Question:
93. Deputy Ged Nash asked the Minister for Housing, Local Government and Heritage for figures on the total spend for all forms of advertising in the years 2022 and 2023 in his Department; if figures can be provided on each Department’s spend on local media advertising (print and broadcast respectively, and broken down on that basis) for those years; if the Department used/uses an agency to place advertising; and if he will make a statement on the matter. [18395/24]
View answer
The information the Deputy has requested is being compiled and will be forwarded in accordance with Standing Orders.
The following deferred reply was received under Standing Order 51.
My Department undertakes public information campaigns to bring important information to the public’s attention. Traditional and digital methods of advertising are used in campaigns including TV, radio, print and social media. Recent campaigns include: The “Your Council” campaign, to provide members of the public with more information about local government and the role of the Councillor and;
• A public information campaign in Limerick designed to inform people about the new role of directly elected mayor
My Department’s National Directorate for Fire and Emergency Management runs regular, very important public health and safety campaigns such as National Fire Safety Week.
The overall figures for advertising expenditure includes money spent on recruitment as well as both Met Éireann and our National Parks and Wildlife Service’s (NPWS) advertising spends.
Details of expenditure by my Department in 2022 and 2023 – including details on the monies spent on advertising with local broadcast and local print media - are set out in the table below.
PHD Media is the professional agency with expertise for media-buying which carries out advertisement placement on behalf of my Department.
|
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Total advertising spend
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Local broadcast
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Local newspapers
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2022
|
€989,680
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€46,631
|
€136,674.79
|
|
2023
|
€1,647,848
|
€234,195.43
|
€163,051.05
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