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Departmental Advertising

Dáil Éireann Debate, Thursday - 23 May 2024

Thursday, 23 May 2024

Questions (194)

Carol Nolan

Question:

194. Deputy Carol Nolan asked the Minister for Education the total costs incurred by her Department from 2019 to date relating to the placing of advertisements in online/digital media platforms; the names of the online platforms involved, in tabular form; and if she will make a statement on the matter. [23442/24]

View answer

Written answers

Please see below, list of total costs of advertising on online/digital media platforms incurred by the Department from 2019 to YTD 2024 including names of the online platforms. Due to commercial sensitivities of the platforms involved, the Department is not in the position to give a detailed breakdown of amounts paid to each platform. 

YEAR

Total payable

Total payable + VAT

2019

€21,971.00

€27,026.00

BALLS MEDIA 0% PRODUCTION

 

 

DOUBLE CLICK INTERNATIONAL

 

 

FACEBOOK SELF SERVICE

 

 

OMG MARKETPLACE

 

 

PHD PROGRAMMATIC

 

 

TV3 VOD

 

 

TWITTER INTERNATIONAL UNLIMITED

 

 

YOUTUBE.COM

 

 

2020

€33,453.00

€40,819.00

AUDIOXI

 

 

COMSCORE BV

 

 

DOUBLE CLICK INTERNATIONAL

 

 

FACEBOOK SELF SERVICE

 

 

OMG MARKETPLACE

 

 

PHD PROGRAMMATIC

 

 

SNAPCHAT

 

 

TWITTER INTERNATIONAL UNLIMITED

 

 

2021

€60,523.00

€74,005.00

ACAST T/A ACAST STORIES IRELAND LTD

 

 

AUDIOXI

 

 

COMSCORE BV

 

 

DOUBLE CLICK INTERNATIONAL

 

 

FACEBOOK

 

 

INTEGRAL AD SCIENCE EURO

 

 

LADBIBLE IRELAND LTD 0%

 

 

LD LOVIN DUBLIN

 

 

OMG MARKETPLACE

 

 

PHD PROGRAMMATIC

 

 

SPOTIFY LTD

 

 

TWITTER INTERNATIONAL UNLIMITED

 

 

2022

€47,197.00

€58,011.00

ACAST T/A ACAST STORIES IRELAND LTD

 

 

AUDIOXI

 

 

DOUBLE CLICK INTERNATIONAL

 

 

FACEBOOK

 

 

INTEGRAL AD SCIENCE EURO

 

 

LADBIBLE IRELAND LTD 0%

 

 

LADBIBLE IRELAND LTD 15%

 

 

OMG MARKETPLACE

 

 

PHD PROGRAMMATIC

 

 

SPOTIFY LTD

 

 

TWITTER INTERNATIONAL UNLIMITED

 

 

2023

€117,414.00

€143,326.00

AUDIOXI

 

 

DAILY MAIL

 

 

DOUBLE CLICK INTERNATIONAL

 

 

EXTRA.IE

 

 

FACEBOOK

 

 

INTEGRAL AD SCIENCE EURO

 

 

LADBIBLE IRELAND LTD 0%

 

 

LADBIBLE IRELAND LTD 15%

 

 

MEDIAFORCE LTD

 

 

OMG MARKETPLACE

 

 

PHD PROGRAMMATIC

 

 

SPOTIFY LTD

 

 

TIKTOK

 

 

TUAIRISC BHEO TEORANTA

 

 

TWITTER INTERNATIONAL UNLIMITED

 

 

2024

€88,736.00

€108,237.00

DAILY MAIL

 

 

DOUBLE CLICK INTERNATIONAL

 

 

FACEBOOK

 

 

INTEGRAL AD SCIENCE EURO

 

 

PHD PROGRAMMATIC

 

 

SPOTIFY LTD

 

 

TIKTOK

 

 

YOUTUBE - DV360

 

 

Total

€369,294.00

€451,424.00

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