Dáil Éireann Debate, Thursday - 23 May 2024
292. Deputy Carol Nolan asked the Minister for Further and Higher Education, Research, Innovation and Science the total costs incurred by his Department from 2019 to date relating to the placing of advertisements in online/digital media platforms; the names of the online platforms involved, in tabular form; and if he will make a statement on the matter. [23447/24]
View answerMy Department works with a Government procured media buying agency to ensure we get the best reach and value for money for our information campaigns. This often includes the use of online and digital media platforms.
The Department's digital advertising spend from 2019 to date is detailed in the table attached, with a breakdown of the online and digital media platforms used.
|
Year |
Payable |
Payable with Vat |
|
2021 |
€ 9,961 |
€ 11,877 |
|
|
5,961 |
7,332 |
|
SNAPCHAT |
1,500 |
1,500 |
|
TWITTER INTERNATIONAL UNLIMITED |
2,500 |
3,045 |
|
2022 |
€ 8,896 |
€ 10,449 |
|
|
€ 1,700 |
€ 2,091 |
|
SNAPCHAT |
€ 950 |
€ 950 |
|
INDEPENDENT.IE |
€ 4,500 |
€ 5,535 |
|
TIKTOK |
€ 1,196 |
€ 1,196 |
|
TWITTER INTERNATIONAL UNLIMITED |
€ 550 |
€ 677 |
|
2023 |
€ 99,186 |
€ 121,367 |
|
AUDIOXI |
€ 6,493 |
€ 7,987 |
|
DAILY MAIL |
€ 11,900 |
€ 14,637 |
|
DOUBLE CLICK INTERNATIONAL |
€ 392 |
€ 483 |
|
|
€ 43,005 |
€ 52,896 |
|
INTEGRAL AD SCIENCE EURO |
€ 50 |
€ 50 |
|
*PHD PROGRAMMATIC |
€ 22,032 |
€ 27,100 |
|
SPOTIFY LTD |
€ 10,485 |
€ 12,896 |
|
TIKTOK |
€ 2,704 |
€ 2,704 |
|
TUAIRISC BHEO TEORANTA |
€ 2,125 |
€ 2,614 |
|
2024 |
€ 12,031 |
€ 14,614 |
|
DOUBLE CLICK INTERNATIONAL |
€ 8 |
€ 10 |
|
|
€ 10,225 |
€ 12,576 |
|
INTEGRAL AD SCIENCE EURO |
€ 48 |
€ 48 |
|
TIKTOK |
€ 750 |
€ 750 |
|
YOUTUBE - DV360 |
€ 1,000 |
€ 1,230 |
|
Grand Total |
€ 130,074 |
€ 158,307 |
