Dáil Éireann Debate, Thursday - 23 May 2024
311. Deputy Carol Nolan asked the Minister for Rural and Community Development the total costs incurred by her Department from 2019 to date relating to the placing of advertisements in online/digital media platforms; the names of the online platforms involved, in tabular form; and if she will make a statement on the matter. [23452/24]
View answerMy Department's total expenditure in relation to online advertising from 2019 to date is laid out in the table below. The costs outlined for 2024, for the year to date, relate to costs incurred for online/digital media platform advertisements as part of a wider campaign. The final costs may be subject to change depending on the final outputs for that element of the campaign.
|
Year |
Online advertising spend |
Name of Platform |
|
2019 |
€6,754.07 |
X (formerly Twitter) |
|
2020 |
€167 |
X (formerly Twitter) |
|
2021 |
€4,798.52 |
X (formerly Twitter) |
|
2022 |
Nil |
Nil |
|
2023 |
€8,271.07 |
Google Search, Google Display, Google Discovery, YouTube, Meta |
|
2024 (to date) |
€88,419 |
Tuairsc, Irish Farmers Journal, Agriland, Audio One, Audio XI, Spotify, OMG Programmatic Display, OMG Marketplace Display, Meta, LinkedIn, Tiktok, Google Adwords |
