The Trading Online Voucher (TOV) Scheme helps businesses develop their online trading capability and can cover various areas including developing a website, digital marketing, social media for business and search engine optimisation. The TOVs are administered by the Local Enterprise Offices.
In 2023, there were 1,715 Trading Online Vouchers approved, and there was an expenditure of €3,125,242. This was with a 50:50 contribution model where the Trading Online Vouchers provide 50% of eligible costs, or €2,500, whichever is the lesser.
The table below sets out the estimated cost if the contribution rate in 2023 was 90%. The calculation is based on using an average value per voucher for 2023 and assumes that the average value of the voucher represents 50% of project costs in all instances.
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Contribution Rate
|
Average Value per TOV
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Outturn for 2023 for 1,715 Vouchers
|
|
50%
|
€1,822
|
€3,125,242
|
|
90%
|
€3,280
|
€5,625,435
|