Departmental Advertising

Wednesday, 16 October 2024

Questions (145)

Peadar Tóibín

Question:

145. Deputy Peadar Tóibín asked the Minister for Housing, Local Government and Heritage the amount spent by his Department on traditional and online advertising in each of the past ten years and to date in 2024, in tabular form. [41810/24]

View answer

Written answers

Minister for Housing, Local Government and Heritage

The information requested is being compiled and will be forwarded to the Deputy in accordance with Standing Orders.

The following deferred reply was received under Standing Order 51.

My Department advertises and undertakes public information campaigns when there are important initiatives and information to be brought to the public’s attention. The advertising campaigns generally include traditional advertising methods including TV, radio and print, as well as digital and online advertising including social media. For example, my Department’s campaigns to date this year include:

• Doors Open; a significant print, broadcast, digital and outdoors campaign to communicate the supports available for people to rent or buy a home;

• “Your Council” campaign launched to provide members of the public with more information about local government and the role of the Councillor and;

• Limerick Mayor campaign to raise awareness of the referendum for Limerick people to vote their first directly elected mayor.

The public consultation on the National Planning Framework was supported by a public information campaign (including broadcast, print, digital and social media) to raise awareness of the consultation process and to encourage the public to engage with the draft revision.

My Department’s overall spend in this area includes advertising by Met Éireann, the National Directorate for Fire and Emergency Management (NDFEM) and in recent years, the National Parks and Wildlife Service.

NDFEM runs regular, very important public health and safety campaigns such as National Fire Safety Week. It is currently running its 2024-25 fire safety campaign to make the public aware of the contributing factors and consequences of fire and to raising awareness of the importance of smoke alarms in the home.

My Department’s communications team promotes these campaigns through press releases and on its own social media channels.

Year	Total
2014	€559,844
2015	€461,408
2016	€456,753
2017	€485,425
2018	€381,302
2019	€476,495
2020	€391,790
2021	€641,552
2022	€989,680
2023	€1,647,848
2024	€1,266,035