Dáil Éireann Debate, Wednesday - 16 October 2024
15. Deputy Peadar Tóibín asked the Tánaiste and Minister for Foreign Affairs the amount spent by his Department on traditional and online advertising in each of the past ten years and to date in 2024, in tabular form. [41807/24]
View answerThe Department of Foreign Affairs uses public awareness campaigns and advertising, both traditional and online, to promote essential services to citizens at home and abroad, such as passport and consular services, and to promote Irish interests and values internationally. In recent years, public awareness campaigns in relation to COVID-19 travel restrictions and Brexit have formed a significant part of advertising costs.
Successfully communicating Ireland’s values and interests to global audiences, including through a range of online and social media channels, is integral to implementing our foreign policy objectives as set out in the Programme for Government and the Department’s Statement of Strategy.
The information requested by the Deputy in relation to the amount spent by my Department on traditional and online advertising from 2014 until to date in 2024 is set out in tabular form below.
|
Year |
Total (€) |
|
2014 |
43,699 |
|
2015 |
24,469 |
|
2016 |
43,121 |
|
2017 |
27,989 |
|
2018 |
213,182 |
|
2019 |
63,653 |
|
2020 |
2,511,718 |
|
2021 |
582,077 |
|
2022 |
1,464,673 |
|
2023 |
725,747 |
|
2024 (As of October 2024) |
462,677 |
