Dáil Éireann Debate, Wednesday - 16 October 2024
158. Deputy Peadar Tóibín asked the Minister for Social Protection the amount spent by her Department on traditional and online advertising in each of the past ten years and to date in 2024, in tabular form. [41814/24]
View answerMy Department is committed to ensuring that members of the public are aware of the welfare supports and services that are available to them and that they are notified of any scheme changes which may affect them.
Public information and advertising campaigns are an important part of our work and cover national and regional print media and radio, digital and social media.
All campaigns are developed and targeted carefully in collaboration with our media buyer, using the best mix of media formats to ensure that the Department's messages reach members of the public effectively.
Advertising expenditure in each of the past 10 years including VAT and all media fees, and 2024 spend incurred to date, is outlined below in tabular form.
|
Year |
Total Advertising Spend |
|
2024 |
€1,080,146.36* |
|
2023 |
€1,462,679.07 |
|
2022 |
€1,352,300.85 |
|
2021 |
€2,289,774.30 |
|
2020 |
€2,538,989.37 |
|
2019 |
€845,761.29 |
|
2018 |
€416,585.00 |
|
2017 |
€839,102.66 |
|
2016 |
€87,642.92 |
|
2015 |
€209,198.58 |
|
2014 |
€64,095.00 |
* Invoiced to 10 October 2024
