Departmental Advertising

Wednesday, 16 October 2024

Questions (198)

Peadar Tóibín

Question:

198. Deputy Peadar Tóibín asked the Minister for Agriculture, Food and the Marine the amount spent by his Department on traditional and online advertising in each of the past ten years and to date in 2024, in tabular form. [41800/24]

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Written answers

Minister for Agriculture, Food and the Marine

The information requested by the Deputy is being collated by my department and a reply will be forwarded within ten working days.

The following deferred reply was received under Standing Order 51.

My department provides public information on a variety of schemes, services and policies. This includes both traditional and online advertising and the publication of Statutory Notices that are required to comply with various National and EU legislative requirements. Outlined below in a table is a breakdown of expenditure on both traditional and online advertising, including on social media, by year for the period requested. This includes expenditure related to farm safety awareness campaigns in 2022 and 2023 and the promotion of the new Forestry Scheme in 2023.

Year	Traditional advertising	Online Advertising
2014	€224,068.00	€430.50
2015	€238,460.00	€0.00
2016	€312,021.00	€0.00
2017	€544,657.00	€7,257.00
2018	€288,186.00	€14,084.00
2019	€185,652.54	€10,910.33
2020	€202,093.75	€9,107.09
2021	€128,424.02	€107,585.94
2022	€741,490.98	€104,482.80
2023	€1,264,037.83	€368,804.74
2024 (to date)	€274,467.90	€47,923.20