Peadar Tóibín
Question:232. Deputy Peadar Tóibín asked the Minister for Health the amount spent by his Department on traditional and online advertising in each of the past ten years and to date in 2024, in tabular form. [41809/24]
View answerWednesday, 16 October 2024
Questions (232)
Written answers
The amounts outlined in the below table were spent on traditional and online advertising over the years 2014-2023 and up until Friday 11 October 2024. This includes Healthy Ireland campaigns, Departmental notices, departmental COVID-19 public health guidance and other departmental campaigns.
The overarching aim of Healthy Ireland is to bring about a healthier population by supporting people to enjoy the best possible health and well-being. It is the Government-led initiative aimed at delivering the Sláintecare objective of preventing ill-health and keeping people well. Since 2018, Healthy Ireland has developed a number of engagement campaigns designed to raise public awareness of Healthy Ireland supports under three themes – healthy eating, physical activity and mental wellbeing.
The Department's response to the COVID-19 pandemic included a comprehensive advertising campaign across both traditional and online media channels for the purposes of informing the public and promoting the latest public health guidance. The level of advertising spend varies depending upon the public health requirements at the time. The Health Service Executive continues to run advertising campaigns to raise awareness about the COVID-19 vaccine programme and the latest public health advice.
The table below provides the information requested in this Parliamentary Question.
|
Year |
Traditional Advertising Spend |
Digital Advertising Spend |
|
2014 |
€40,430.63 |
€ - |
|
2015 |
€89,376.59 |
€4,417.30 |
|
2016 |
€21,876.38 |
€ - |
|
2017 |
€22,079.52 |
€ - |
|
2018 |
€723,995.65 |
€321,508.46 |
|
2019 |
€479,746.50 |
€44,008.34 |
|
2020 |
€1,631,569.74 |
€315,101.82 |
|
2021 |
€2,001,388.10 |
€315,101.82 |
|
2022 |
€680,350.16 |
€336,919.60 |
|
2023 |
€1,846,662.81 |
€486,503.17 |
|
2024 (YTD) |
€509,752.50 |
€100,172.24 |