Dáil Éireann Debate, Wednesday - 16 October 2024
287. Deputy Peadar Tóibín asked the Minister for Rural and Community Development the amount spent by her Department on traditional and online advertising in each of the past ten years and to date in 2024, in tabular form. [41813/24]
View answerMy Department's total expenditure in relation to traditional and online advertising, since its establishment in 2017, is laid out in the table below. It should be noted that the increased expenditure in 2024 relates to targeted communication campaigns on responsible dog ownership and with regard to the recent regulations with respect to the XL Bully type dog.
|
Traditional advertising |
Online advertising |
Total |
|
|
2017 |
€12,712 |
Nil |
€12,712 |
|
2018 |
€7,492 |
Nil |
€7,492 |
|
2019 |
€12,088 |
€6,754 |
€18,842 |
|
2020 |
€1,845 |
€167 |
€2,012 |
|
2021 |
€4,184 |
€4,798 |
€8,982 |
|
2022 |
€53,332 |
Nil |
€53,332 |
|
2023 |
€26,301 |
€8,271 |
€34,572 |
|
2024 (to date) |
€349,065 |
€97,354 |
€446,419 |
