Peadar Tóibín
Question:59. Deputy Peadar Tóibín asked the Minister for Transport the amount spent by his Department on traditional and online advertising in each of the past ten years and to date in 2024, in tabular form. [41817/24]
View answerWednesday, 16 October 2024
Questions (59)
Written answers
Please see the table below outlining the amount spent on traditional and online advertising by my Department in each of the past ten years and to date in 2024.
|
Year Amount |
|
2014 €8,417.22 |
|
2015 €10,852.09 |
|
2016 €6,049.86 |
|
2017 €10,226.12 |
|
2018 €13,065.01 |
|
2019 €12,456.90 |
|
2020 €125,853.49 |
|
2021 €139,491.22 |
|
2022 €122,097.66 |
|
2023 €1,152,397.81 |
|
2024 € 443,199.64 |
The increase in spending since 2023 can be attributed to the Department’s Your Journey Counts advertising campaign, which supports the Department’s sustainable transport initiatives and wider Government obligations under the Climate Action Plan 2023.
My Department uses a media agency to place advertising, which has been contracted under a cross-Government procurement process. This ensures both value for money and that as wide an audience as possible is reached through various advertising channels, including broadcast, online, and outdoor advertising.