Departmental Advertising

Tuesday, 8 July 2025

Questions (455)

Conor D McGuinness

Question:

455. Deputy Conor D. McGuinness asked the Minister for Culture, Communications and Sport his expenditure on advertising, detailing the objective, duration, media platforms, advertising agency or agencies, and cost of each advertising campaign, in each of the years 2015 to 2025. [37027/25]

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Written answers

Minister for Culture, Communications and Sport

In relation to this Department's most recent configuration, the information requested by the Deputy is being compiled and will issue directly to the Deputy in accordance with the timelines set out in Standing Orders.

The following deferred reply was received under Standing Orders.

This Department became Culture, Communications and Sports in June 2025, prior to this my department was known Tourism, Culture, Arts, Gaeltacht, Sports and Media. In its current configuration no monies have been spent on advertising. In relation to this Department’s most recent configuration, please see below details in tabular form of advertising expenditure since September 2020, when the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media (TCAGSM) was established. The figures provided represent advertising in print and broadcast, local and national media, and online.

Total advertising budget allocated by the Department in each year since September 2020 to June 1st 2025

Advertising totals inc. VAT

September 2020-December 31st 2020	€8,298.92
2021	€321,454.21
2022	€325,336.01
2023	€355,167.31
2024	€464,950.58
January 2025- June 1 st 2025	€833.78