Dáil Éireann Debate, Tuesday - 14 October 2025
539. Deputy Gary Gannon asked the Minister for Culture, Communications and Sport his expenditure on advertising, with details of the objective, duration, social media platforms, reach, audience, CTR and cost of each social media advertising campaign, in 2023 to date in 2025; and if he will make a statement on the matter. [54675/25]
View answerIt should be noted that my Department was re-configured as the Department of Culture, Communications and Sport at the beginning of June 2025. The details sought by the Deputy in relation to social media advertising from 2023 to date for the current functions under the remit of my Department are set out in tabular form below. All available metrics are included in the response.
|
Year |
Number of Campaigns |
Total Cost |
|
2023 |
2 |
€60,713.29 |
|
2024 |
1 |
€53,612 |
|
2025 |
1 |
€23,178
|
Full details:
|
Year |
Objective of Advertising Campaigns |
Duration of Advertising Campaigns |
Social Media Platforms Used |
Reach |
Audience |
Click Through Rate (CTR) |
Cost of Advertising Campaigns\ (incl. VAT) |
|
2023 |
Public Awareness Campaign relating to the launch of the UK Public Warning System |
19th – 23rd April 2023 |
Twitter Facebook |
N/A |
N/A |
N/A |
€1594.29 |
|
2023 |
To promote Cruinniú na nÓg 2023 |
31st May – 10th June 2023 |
Meta TikTok |
7.1k |
Parents and families and young people up to the age of 18 |
N/A |
€59,119 |
|
2024 |
To promote Cruinniú na nÓg 2024 |
31st May-15th June 2024 |
Meta TikTok Snapchat |
Meta reached 815k users TikTok - 744k reach Snapchat 1.25 million users |
Parents and families and young people up to the age of 18 |
N/A |
€53,612 |
|
2025 |
To promote Cruinniú na nÓg 2025 |
26th May-6th June 2025 |
Meta
TikTok |
Meta 2,487,951
TikTok 1,722,570 |
Parents and families and young people up to the age of 18 |
.11%
.20% |
€23,178 Comprising: Meta €11,589 TikTok €11,589 |
