Sports Organisations

Wednesday, 10 December 2025

Questions (211)

Aidan Farrelly

Question:

211. Deputy Aidan Farrelly asked the Minister for Culture, Communications and Sport the schedule of payments made to sports journalists and online personalities in respect of paid partnership arrangements for social media content by Sport Ireland and National Governing Bodies in 2024 and to date in 2025; the breakdown, by amount; the name of online account and or platform and or medium the sports journalist or online personality promoted content on; the details of any payments withheld and or returned to the bodies; and if he will he will provide the key performance indicators and metrics related to the campaigns [70550/25]

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Written answers

Minister of State at the Department of Culture, Communications and Sport

Sport Ireland, which is funded by my Department, is the statutory body with responsibility for the development of sport, increasing participation at all levels and raising standards. I have referred the Deputy's question to Sport Ireland for direct reply in relation to some of these matters. I would ask the Deputy to inform my office if a reply is not received within 10 days.

While Sport Ireland’s remit includes the allocation of funding to National Governing Bodies of sport (NGBs) for the design and implementation of a range of targeted programmes and initiatives to promote increased sports participation, neither my Department, nor Sport Ireland, has responsibility for media partnerships undertaken by NGBs. All NGBs are independent, autonomous bodies and are responsible for their own governance and operational procedures, including partnership arrangements for social media content.