Dáil Éireann Debate, Tuesday - 13 January 2026
630. Deputy Matt Carthy asked the Minister for Transport the amount expended on advertising and promotion in his Department, and within each agency for which he is responsible, for 2022 to 2024, by year and budgeted for 2026; and if he will make a statement on the matter. [75223/25]
View answerThe Department of Transport uses advertising to engage with the public on a range of matters, including highlighting public consultations, encouraging sustainable travel choices, and promoting recruitment opportunities.
In 2023, my Department launched its flagship Your Journey Counts emissions-reduction campaign to encourage people to walk, cycle, and take public transport where they can, in line with our Climate Action Plan goals to reduce transport-related carbon emissions. This TV-led, integrated campaign was the first of its kind undertaken by my Department and relates to the increase on advertising expenditure by my Department in recent years.
The Your Journey Counts campaign will continue in 2026 along with other campaigns promoting and encouraging a modal shift to active travel, public transport and electric vehicle adoption. Details relating to budgetary spend across such campaigns is to be finalised. These campaigns will feature across a range of platforms as required, including TV, out-of-home/outdoor, national and local print, national and local radio, digital, social media, search engine optimisation (SEO), video on demand, digital audio and streaming and paid partnerships.
The figures for my Department’s total advertising spend for the years 2022, 2023 and 2024 are given in the table below and the information requested by the Deputy in relation to agencies has been referred to them for direct reply. Please advise my private office if you do not receive a reply within 10 working days.
|
Year |
2022 |
2023 |
2024 |
2026 |
|
Total Advertising Spend |
€121,006.40 |
€1,990,373.15 |
€648,587.00 |
|
|
Budgeted |
|
|
|
TBC |
