Departmental Advertising

Dáil Éireann Debate, Thursday - 15 January 2026

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Thursday, 15 January 2026

Questions (605)

Eoghan Kenny

Question:

605. Deputy Eoghan Kenny asked the Minister for Rural and Community Development and the Gaeltacht the amount his Department, or agencies under its remit, spent on advertising on a social media platform (details supplied) in each of the years 2024 and 2025 respectively; to outline any expenditure on verification or premium accounts on the platform in those years; and if he will make a statement on the matter. [3109/26]

Written answers

Minister for Rural and Community Development and the Gaeltacht

My Department has not incurred any expenditure on advertising or verified / premium accounts on the social media platform X in each of the years 2024 and 2025 respectively. The information requested by the Deputy in relation to the agencies under the aegis of my Department is set out in the table below. There are eight agencies under the remit of my Department: An Coimisinéir Teanga, Foras na Gaeilge, Údarás na Gaeltachta, the Ulster-Scots Agency, the Charities Regulator, Water Safety Ireland, Pobal and the Western Development Commission. They all are independent legal entities responsible for their own operational matters.

Agencies	Advertising Spend on X	Any Expenditure on verification or premium accounts
	2024	2025	2024	2025
Western Development Commission	€160	Nil	€168 The WDC had a premium subscription account at a cost of €168/yr for 2 years (Nov 2023 to Nov 24, and Nov 2024 to Nov 2025). It was cancelled in June 2025, the premium service continued until that annual subscription ended in November 2025.	€168
Pobal	Nil	Nil	Nil	Nil
Water Safety Ireland	Nil	Nil	€206.64 Water Safety Ireland uses a paid subscription to verify the account and post more information than it would otherwise be allowed on the platform, this is important when explaining water safety advice to the public.	€395
Charities Regulatory Authority	Nil	Nil	Nil	Nil
Údarás na Gaeltachta	Nil	Nil	Nil	Nil
Foras na Gaeilge	Nil	Nil	Nil	Nil
The Ulster-Scots Agency	Nil	Nil	£60.48 The Ulster-Scots Agency did opt for a premium account to allow access to analytical data.	£84.00
Oifig an Choimisinéara Teanga	Nil	Nil	Nil	Nil

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