Ensuring strong regional access via our regional airports is a key component in supporting broader economic activity in the regions. Through sustained support for Tourism Ireland and Fáilte Ireland, this Government aims to promote Ireland as a high-quality, accessible destination for both domestic and international visitors, achieving balanced tourism distribution across all parts of the country.
The Regional Co-operative Marketing Access Programme operated by Tourism Ireland maximises the opportunities presented by new and existing regional air and sea access to drive increased visitor numbers to the regions of Ireland by stimulating demand through cooperative marketing campaigns with airlines and sea carriers.
In Budget 2026, €4 million has been allocated under the Overseas Tourism Marketing Fund to the Regional Co-operative Marketing Access Programme.
The Programme complements Tourism Ireland’s overall marketing strategy of inspiring visitors to visit the island of Ireland while sustainably supporting local economies and communities through increased direct bookings to the regional airports, including Kerry airport, and seaports across Ireland.
All co-operative campaigns under the Regional Co-operative Marketing Access Programme have a minimum 10:1 return on investment.
