Dáil Éireann Debate, Wednesday - 21 January 2026
80. Deputy Malcolm Byrne asked the Tánaiste and Minister for Finance the total sums spent for each year from 2016 to 2025, inclusive of advertising, by his Department on social media or online platforms, including identifying separately payments to influencers on such platforms; and to set out the annual totals for that period to each specific platform, including but not limited to major platforms (details supplied). [4853/26]
View answerI wish to inform the Deputy that my Department did not make any payments to any social media, online platform or influencers between 2016 and 2025.
For transparency, between 2022 and 2025 my Department made contributions to the Department of Housing, Local Government and Heritage towards the Residential Zoning Land Tax campaign. The Department of Finance did not manage the campaign and therefore it is not possible to establish if any part of those funds were used for social media, online platform or influencers as part of this campaign.
