Dáil Éireann Debate, Thursday - 12 February 2026
228. Deputy Matt Carthy asked the Minister for Climate, Energy and the Environment the amount expended by his Department and by each agency for which he is responsible on advertising, promotion, advertising companies and external communications companies or consultants in 2025 and the expected costs for 2026, in tabular form; and if he will make a statement on the matter. [11346/26]
View answerMy Department uses advertising and promotion to communicate important public information, promote services and supports, and encourage behaviour change in areas such as energy efficiency, climate action and public safety.
As the media landscape has evolved, advertising expenditure has increased to ensure effective national reach across diverse audiences and platforms, and to meet statutory requirements, including Irish language advertising obligations under the Official Languages (Amendment) Act 2021. Advertising is procured in line with public procurement rules, primarily through a central media buying agency, with channel mix determined by target audience, best practice and value for money considerations.
The table below sets out my Department’s expenditure on advertising promotion in 2025.
|
Year |
Spend |
|
2025 |
€796,155.77* |
* A number of campaigns span 2025-2026, final figures might vary once they are completed.
Advertising and promotional activity is informed by annual Government priorities and programme delivery requirements. Decisions in relation to future years, including 2026, will be considered as part of the Department’s annual planning process. Final figures are not yet available.
The information sought in the Question in relation to each agency or public body under the aegis of my Department is an operational matter for each of the State Bodies concerned and, as such, it is not information held by my Department. It is suggested that the Deputy contact the Bodies directly in relation to this matter. A list of these Bodies and their dedicated Oireachtas email addresses is attached
