Dáil Éireann Debate, Thursday - 12 February 2026
289. Deputy Matt Carthy asked the Tánaiste and Minister for Finance the amount expended by his Department and by each agency for which he is responsible on advertising, promotion, advertising companies and external communications companies or consultants in 2025 and the expected costs for 2026, in tabular form; and if he will make a statement on the matter. [11351/26]
View answerI wish to inform the Deputy that my Department had no expenditure in 2025 and has no expected expenditure in 2026, for advertising companies, external communication companies or consultants. For completeness, in 2025 my Department contributed €35,000.00 to the Residential Zoned Land Tax campaign run by the Department of Housing, Local Government and Heritage.
The following information has been provided by the Bodies under the Aegis of the Department.
Central Bank
|
Spend 2025 (including VAT) |
Expected Spend 2026 |
|
€247,866 |
€271,500 |
Note: The 2025 figure is still being finalised ahead of the publication of their annual report/accounts
Credit Review Office
|
Spend 2025 (including VAT) |
Expected Spend 2026 |
|
€89,887 |
€115,000 |
Financial Services and Pensions Ombudsman
|
Spend 2025 (including VAT) |
Expected Spend 2026 |
|
€105,574.16 |
€115,958.05 |
Investor Compensation Company
|
Spend 2025 (including VAT) |
Expected Spend 2026 |
|
Nil |
€6,150 |
National Asset Management Agency
|
Spend 2025 (including VAT) |
Expected Spend 2026 |
|
€88,560 |
€12,300 |
Office of the Comptroller and Auditor General
|
Spend 2025 (including VAT) |
Expected Spend 2026 |
|
€3,875 |
€3,500 |
Office of the Revenue Commissioners
|
Spend 2025 (including VAT) |
Expected Spend 2026 |
|
€664,923.60 |
€450,000.00 |
Note: The figures relate to costs for tax information and recruitment campaigns only, they do not include costs relating to statutory advertising/notices. Revenue do not engage with external consultants or advertising companies to assist in creative or marketing strategy work.
National Treasury Management Agency
The below figures include costs reimbursed to the NTMA as part of a shared services agreement with HBFI and the SBCI.
|
Spend 2025 (including VAT) |
Expected Spend 2026 |
|
€224,096.78 |
€225,244.23 |
The above figures represent invoiced expenditure on advertising and external communications companies for 2025, and projected expenditure on same for 2026. All figures are inclusive of VAT.
Home Building Finance Ireland
|
Spend 2025 (including VAT) |
Expected Spend 2026 |
|
€58,000 |
€120,000 |
The above figures relate to direct advertising spend by HBFI and do not include costs reimbursed to the NTMA as part of a shared services agreement.
Strategic Banking Corporation Ireland
|
Spend 2025 (including VAT) |
Expected Spend 2026 |
|
€347,698 |
€508,636 |
The figures for 2026 are an estimate and may change if there are delays to the launch of new SBCI Schemes.
