Written Answers Nos. 1120-1139
1120. Deputy Liam Quaide asked the Minister for Health if the remit of directors of nursing extends to both adult mental health services and child and adolescent mental health services in each health region; to identify health regions where the remit is different; and the rationale for this. [15206/26]
View answerAs this is a service matter, I have asked the Health Service Executive to respond directly to the Deputy as soon as possible.
1121. Deputy Liam Quaide asked the Minister for Health if the clinicians implicated in over-prescribing practices in the North Kerry CAMHS have worked in other services outside of this catchment and whether cases they may have been involved in outside North Kerry will also now be subject to review. [15207/26]
View answerI initiated the North Kerry Lookback Review following the publication of the Maskey Report in 2022 in relation to CAMHS in South Kerry. The HSE published this latest Lookback Review on 18 February 2026. My priority since I initiated the North Kerry Lookback Review has been the best interests of the children, young people and their families and to have this report published as quickly as possible. Throughout the Lookback process all young people and families have had access to on-going support, including the open disclosure helpline and a Clinical Liaison Support Team.
As I have indicated on several occasions since the publication, I was deeply concerned by the findings of this report. However, I am satisfied that HSE South West has taken the necessary steps to address the deficits in care experienced by children and young people as highlighted in this report and in the Maskey review. Given that there is now increased governance, regular care and prescribing audits, standardised practice and a dedicated workforce, I am assured that the service has been significantly improved and that the necessary safeguards have been put in place to ensure that similar risks do not happen again. I have referred this PQ to the HSE to reply to the Deputy in relation to the detailed operational issues raised.
1122. Deputy Liam Quaide asked the Minister for Health if the clinicians implicated in over-prescribing practices in North Kerry CAMHS continue to work in the Irish health service. [15208/26]
View answerI initiated the North Kerry Lookback Review following the publication of the Maskey Report in 2022 in relation to CAMHS in South Kerry. The HSE published this latest Lookback Review on 18 February 2026. My priority since I initiated the North Kerry Lookback Review has been the best interests of the children, young people and their families and to have this report published as quickly as possible. Throughout the Lookback process all young people and families have had access to on-going support, including the open disclosure helpline and a Clinical Liaison Support Team.
As I have indicated on several occasions since the publication, I am deeply concerned by the findings of this report. However, I am satisfied that HSE South West has taken the necessary steps to address the deficits in care experienced by children and young people as highlighted in this report and in the Maskey review. Given that there is now increased governance, regular care and prescribing audits, standardised practice and a dedicated workforce, I am assured that the service has been significantly improved and that the necessary safeguards have been put in place to ensure that similar risks do not happen again. I have referred this PQ to the HSE to reply to the Deputy in relation to the detailed operational issues raised.
1123. Deputy Malcolm Byrne asked the Minister for Further and Higher Education, Research, Innovation and Science the total number of buildings leased by his Department, or bodies or agencies under its aegis, during 2025; the total cumulative sum paid under these leases; and if he will make a statement on the matter. [14021/26]
View answerI can confirm to the Deputy that my Department has not leased any buildings in 2025. My officials are based in 52 St Stephen's Green, Marlborough St, Tullamore and St. Stephen's Green House. These locations are owned and/or operated by the OPW and my Department meets the energy costs on a proportionate basis with other occupant Departments and bodies, based on the level of occupancy associated with my Department's officials.
Since November 2025, some of Department's officials have taken up temporary occupancy of some office space in St Stephen's Green House, which is managed under an existing OPW lease. A similar energy cost reimbursement arrangements will apply to this temporary relocation of a limited number of my officials for the duration of remedial works to take place in 52 St. Stephen's Green.
The information in respect of aegis bodies, within the scope of the Deputy’s question, is not held by my Department. Contact details for these bodies are set out in the following table should the Deputy wish to contact the aegis bodies directly with their query.
|
Contact E-Mail Addresses for State Bodies under the Remit of the Department of Further and Higher Education, Research, Innovation and Science |
|
|
|
Name of Body |
Dedicated Email address for the Members of the Oireachtas |
Designated Official Responsible for assisting Oireachtas Members |
|
Higher Education Authority |
oireachtas@hea.ie |
Trevor Purtill |
|
Grangegorman Development Agency |
oireachtas@ggda.ie |
Nigel Thompson |
|
SOLAS |
oireachtasinfo@solas.ie |
Maria Walshe |
|
Skillnet Ireland |
oireachtasmembers@skillnetireland.ie |
Tracey Donnery |
|
Quality and Qualifications Ireland |
ceo@qqi.ie |
Dr Lynn Ramsey |
|
Léargas – The Exchange Bureau |
oireachtas@leargas.ie |
Lorraine Gilligan |
|
Taighde Éireann – Research Ireland |
oireachtasqueries@researchireland.ie |
Donna McCabe |
1124. Deputy Paul Murphy asked the Minister for Further and Higher Education, Research, Innovation and Science to confirm the differing roles between the LTI coordinator and CTC manager; and if the CTC manager does the work of a tutor, alongside their roles. [14069/26]
View answer1125. Deputy Paul Murphy asked the Minister for Further and Higher Education, Research, Innovation and Science if CTCs are direct employees of his Department, or whether they report to their independent boards of directors; and whether CTC pay conditions rest with the CTC boards. [14070/26]
View answerI propose to take Questions Nos. 1124 and 1125 together.
Community Training Centres, or CTCs, were established in 1977 as Community Training Workshops to support young, unemployed people aged 16 and 25. Since 1988, they have been delivering the Youthreach programme.
A Local Training Initiative, or LTI, is a project-based training and work experience programme aimed at disadvantaged learners aged 18–35, with little or no formal qualifications.
Both CTCs and LTIs are non-profit companies, grant-funded by Education and Training Boards (ETBs), with their own independent Boards of Directors who are responsible for governance and the employment of their staff.
The relationships between ETBs and CTCs/LTIs are managed within the parameters of the Department of Public Expenditure’s Circular 13/2014 titled “Management of and Accountability for Grants from Exchequer Funds”. This circular guides the management, accountability, and reporting of public funds allocated through grants. It applies to all bodies receiving such grants, including agencies, charities, and other entities.
As such, the employment relationship is between the LTIs and the CTCs and their staff in the first instance, including in relation to terms and conditions.
1126. Deputy Pearse Doherty asked the Minister for Further and Higher Education, Research, Innovation and Science to provide an exhaustive list of flood related compensation, paid from his Department's vote allocations over the past ten years; and if he will make a statement on the matter. [14102/26]
View answerAfter review, I can confirm that the Department of Further and Higher Education, Research, Innovation and Science has made no flood related compensation payments from its vote allocation since the department’s foundation in 2020.
1127. Deputy Marie Sherlock asked the Minister for Further and Higher Education, Research, Innovation and Science to provide a list of all State agencies within his Department that allocate programme and project funding to section 39, section 56 and section 10 organisations; and if he will make a statement on the matter. [14392/26]
View answerI can advise that SOLAS is the only State Agency under the aegis of my Department that provides programme funding to a small number of Section 39 organisations as well as to Education & Training Boards that engage Section 39 organisations to deliver specialist training for learners with disabilities.
1128. Deputy Marie Sherlock asked the Minister for Further and Higher Education, Research, Innovation and Science the State agencies within his Department that have made provision for the pension auto enrolment payment as part of their allocation to funded organisations; and if he will make a statement on the matter. [14410/26]
View answerThe operation of Auto Enrolment is a matter for the Minister for Social Protection. It is administered by the National Automatic Enrolment Retirement Savings Authority (NAERSA). Responsibility for employer compliance with the scheme lies with NAERSA. Revenue is providing payroll data to NAERSA who will then use this in identification and enrollment of eligible employees.
With regards to the Bodies under the aegis of my Department, the information in respect of Higher Education Institutions within the scope of the Deputy’s question, is not held by my Department.
Higher Educations Institutions are autonomous bodies in respect of Human Resource matters and contact details for the pension areas of these bodies are set out at the following links, should the Deputy wish to contact the Institutions directly with their query.
data.oireachtas.ie/ie/oireachtas/caighdeanOifigiul/2026/2026-02-24_pq-1128-24-02-2026_en.docx
data.oireachtas.ie/ie/oireachtas/caighdeanOifigiul/2026/2026-02-24_pq-1128-24-02-2026_en.docx
1129. Deputy Richard Boyd Barrett asked the Minister for Further and Higher Education, Research, Innovation and Science his plans for IADT as the only remaining Institute of Technology to remain following the announcement of the partnership between Dundalk Institute of Technology and Queen’s University Belfast, with the intention of the former eventually becoming a university college of the latter. [14576/26]
View answer1130. Deputy Richard Boyd Barrett asked the Minister for Further and Higher Education, Research, Innovation and Science if plans for IADT to achieve university designation will be through the Technological Universities Act 2018, or an amendment to that act, thereby preserving the alignment with other Technological Universities in terms of contracts and terms and conditions of both existing and future academic staff. [14577/26]
View answer1131. Deputy Richard Boyd Barrett asked the Minister for Further and Higher Education, Research, Innovation and Science whether a guarantee will be provided that academic staff and their representative trade union (details supplied) will be consulted at all stages and on all plans relating to IADT achieving university designation; and whether he will additionally guarantee that the May 2017 collective bargaining agreement will be respected and upheld (details supplied). [14578/26]
View answerI propose to take Questions Nos. 1129 to 1131, inclusive, together.
Thank you the Deputy for his questions on the Institute of Art, Design and Technology (IADT).
IADT is an institute of significant strategic importance in the Irish higher education landscape, providing world class courses and services centred on creative cultural and technology.
Through the HEA, my department and I provide significant annual funding to support the activities of IADT and in addition targeted funding to strengthen its strategic positioning within the higher education landscape, ensuring its unique contribution as a specialist institution. Most recently in December 2025 I announced an additional allocation of €5 million for IADT under the Targeted Enhancement Fund.
As an autonomous Higher Education Institution under the HEA Act, 2022 and the Institutes of Technology Acts 1992-2006, the current and future strategic vision and direction of IADT is a matter for its governing authority to decide on. Senior officials in the HEA and my department are engaging with IADT on this strategic positioning.
Under the TU Act, 2018 it is open to either merge with an existing Technological University or Institute of Technology. There is also provision under the Universities Act 1997 for incorporation into a university.
Regarding the partnership being brought forward jointly by Dundalk Institute of Technology and Queen’s University Belfast, the governing authorities of each institution are developing a partnership agreement, which envisages DKiT continuing to operate as an autonomous institution in this state, in partnership as a college of Queens. Without prejudice as to the outcome of partnership, my officials are working to provide policy support to DKiT through this process. As part of this process potential and specific legislative amendments are being examined.
I can also confirm that academic staff and the TUI, as the representative trade union, have been, and will continue to be, consulted on any plans relating to IADT achieving university designation, in accordance with relevant national and local agreements.
1132. Deputy Sean Fleming asked the Minister for Further and Higher Education, Research, Innovation and Science to respond to correspondence (details supplied); and if he will make a statement on the matter. [14586/26]
View answerThe decision on eligibility for student grant applications is a matter for the centralised grant awarding authority, SUSI (Student Universal Support Ireland).
Under Articles 15(6) and (7) of the Student Grant Scheme 2025, a student must be moving from year to year within a course having successfully completed the previous year or be transferring from one course to another where the award for the subsequent course is of a higher level than the previous course. A grant will not be paid to a student for a repeat period of study on the same course, or for a different course at the same level, irrespective of whether or not a grant was paid previously. However, once an equivalent period of study has been completed on the new course, the student may be eligible for student grant assistance for the remainder of the course.
Under Article 15(8), the awarding authority has discretion to award a grant for a repeat period of study in exceptional circumstances in line with guidelines drawn up by the Minister.
Chapter 1 of the 2025 Scheme Guidelines states: Exceptional circumstances may arise which could impact on a student completing a particular period of study or undertaking exams. It will be necessary, therefore, for an awarding authority to treat each application for repeat funding on a case by case basis.
Based on the information provided, the student referred to by the Deputy was registered on a previous course for Semester 1 in 2024 and January 2025 in the 2024/25 academic year. Assessment of funding for 2025/26 would include consideration of the student's previous registration in the 2024/25 academic year, and they would have to complete a repeat period of study of one semester and one month before being eligible for consideration of funding.
It has not been possible to provide a more detailed response as the student’s details (student name and SUSI application number) were not provided. If the Deputy provides those details, we will furnish a more detailed response.
In terms of other supports available, students in third-level institutions experiencing exceptional financial need can apply for support under the Student Assistance Fund (SAF). Students can apply for the SAF to help with either temporary or ongoing financial difficulties and can be assisted towards their rent, childcare costs, transport costs, medical costs and books/class materials. This Fund is administered on a confidential, discretionary basis and assists students, in a sensitive and compassionate manner, who might otherwise be unable to continue their third level studies due to their financial circumstances. Details of this fund are available from the Access Office in the third level institution attended.
In addition, tax relief at the standard rate of tax may be claimed in respect of tuition fees paid for approved courses at approved colleges of higher education including approved undergraduate and postgraduate courses in EU Member States and in non-EU countries. Further information on this tax relief is available from the Revenue Commissioners website: www.revenue.ie
1133. Deputy Pádraig Rice asked the Minister for Further and Higher Education, Research, Innovation and Science the number of pre-apprenticeship training courses currently running, per county, in tabular form; and if he will make a statement on the matter. [14654/26]
View answerPre-apprenticeship courses are level 5 PLCs aimed at preparing students to undertake an apprenticeship. SOLAS have advised me that as of January 2026 553 learners were enrolled on 33 pre-apprenticeship courses across nine ETBs. A list of these courses is below.
|
ETB |
Location |
Course Title |
|
Cavan and Monaghan ETB |
Cavan |
Pre-Apprenticeship Electrical (Engineering Technology) |
|
Cavan and Monaghan ETB |
Cavan |
Pre-Apprenticeship Mechanic (Motor Technology) |
|
Cavan and Monaghan ETB |
Cavan |
Pre-Apprenticeship Carpentry and Joinery (Construction Technology) |
|
City of Dublin ETB |
Dublin 12 |
Pre-Apprenticeship - Construction and Engineering Technology |
|
City of Dublin ETB |
Dublin 12 |
Pathway Apprenticeship Laboratory Technician (Laboratory Techniques) |
|
City of Dublin ETB |
Dublin 8 |
Pre-Tech Apprenticeship in ICT Networking (Computer Systems and Networks) |
|
City of Dublin ETB |
Dublin 8 |
Pre-Apprenticeship in Software Development (Software Development) |
|
City of Dublin ETB |
Dublin 9 |
Pre Apprenticeship - Carpentry and Joinery (Construction Technology) |
|
City of Dublin ETB |
Dublin 9 |
Pre Apprenticeship - Construction (Construction Technology) |
|
City of Dublin ETB |
Dublin 9 |
Pre Apprenticeship - Electrical (Construction Technology) |
|
City of Dublin ETB |
Dublin 9 |
Pre Apprenticeship - Motor Vehicle Maintenance (Motor Technology) |
|
Donegal ETB |
Donegal |
Construction Technology |
|
Dublin and Dun Laoghaire ETB |
Dun Laoghaire - Rathdown |
Construction Pre Apprenticeship (Construction Technology) |
|
Dublin and Dun Laoghaire ETB |
Dun Laoghaire - Rathdown |
Furniture Design and Making |
|
Galway and Roscommon ETB |
Galway City |
Apprenticeship Preparatory Programme: Carpentry/Plumbing/Electrical |
|
Galway and Roscommon ETB |
Galway City |
Construction Technology / Renewable Energies & Civil Engineering |
|
Galway and Roscommon ETB |
Galway City |
Construction Technology/Civil Engineering |
|
Kilkenny and Carlow ETB |
Carlow |
Construction & Building |
|
Kilkenny and Carlow ETB |
Carlow |
Construction Trades Pre-Apprenticeship |
|
Kilkenny and Carlow ETB |
Carlow |
Engineering Technology Pre-Apprenticeship |
|
Kilkenny and Carlow ETB |
Carlow |
Automotive Technology (Motor Technology) |
|
Kilkenny and Carlow ETB |
Carlow |
Motor Mechanic Pre-Apprenticeship (Motor Technology) |
|
Limerick Clare ETB |
Limerick City |
Business Studies (Accounting Practice) |
|
Limerick Clare ETB |
Limerick City |
Construction Technology |
|
Limerick Clare ETB |
Limerick City |
Hairdressing |
|
Limerick Clare ETB |
Limerick City |
Hairdressing |
|
Limerick Clare ETB |
Limerick City |
Professional Cookery (Culinary Skills) |
|
Louth and Meath ETB |
Louth |
Building Construction Pre-Apprenticeship (Construction Technology) |
|
Louth and Meath ETB |
Louth |
Pre-Apprenticeship Skills (Construction Technology) |
|
Louth and Meath ETB |
Louth |
Engineering Technology Pre-Apprenticeship (Engineering Technology ) |
|
Louth and Meath ETB |
Louth |
Motor Vehicle Technology (Motor Technology) |
|
Tipperary ETB |
Tipperary |
Furniture and Product Design (Design) |
|
Tipperary ETB |
Tipperary |
Mechanical Engineering and Technology (Engineering Technology) |
Details of pre-apprenticeships that are open for applications for the 2026 intake are available on www.fetchcourses.ie.
1134. Deputy Pádraig Rice asked the Minister for Further and Higher Education, Research, Innovation and Science if consideration has been given to expanding the number of access to apprenticeship courses from the three currently operating nationally; and if he will make a statement on the matter. [14655/26]
View answer1135. Deputy Pádraig Rice asked the Minister for Further and Higher Education, Research, Innovation and Science if he has considered special mechanisms to support places for members of the Traveller community on access to apprenticeship courses; and if he will make a statement on the matter. [14656/26]
View answerI propose to take Questions Nos. 1134 and 1135 together.
Inclusiveness is a key goal in the Action Plan for Apprenticeship 2021-2025, with specific initiatives to support disadvantaged and underrepresented groups, and members of the Traveller community.
The Access to Apprenticeship programme is one of the existing measures designed to help achieve this goal. This programme is a 12-week full-time programme that gives learners the opportunity to:
• Sample a range of apprenticeship occupations and training
• Prepare CV and Interview Skills
• Undertake two weeks of work experience
• Obtain Health & Safety and Safe Pass Certificates
Learners who participate in an Access to Apprenticeship programme are eligible to apply to the National Apprenticeship Office (NAO) for a €3,000 bursary to support living costs including travel, accommodation and materials.
The Access to Apprenticeship programme was initially delivered by Technological University of the Shannon (TUS) at its Limerick and Athlone campuses, In 2025, 80 learners received the bursary. The programme expanded this year, with Technological University Dublin launching its programme on 28 January 2026, with 16 participants currently enrolled there. A further intake is expected in the second half of this year. There are no immediate plans for the programme to commence at other institutions.
The Traveller Apprenticeship Initiative Programme (TAIP) provides financial and practical support to members of the Traveller Community to help them access, start and complete apprenticeships. The programme, which was was launched in 2023 and is administered by the Irish Traveller Movement (ITM), offers a €3,000 bursary, structured across three streams:
• New apprentices
• Existing apprentices
• Those attending pre-apprenticeship programmes
There are also grants of €2,000 for employers who take on Travellers as apprentices. 83 individuals were funded through the TAIP in 2025, including 12 women. Three employer bursaries were availed of in 2025.
Separate to this, a Traveller Pre-Apprenticeship programme was launched by Laois and Offaly Education and Training Board in July 2024. It is currently running in partnership with the Offaly Traveller Movement.
A new Action Plan for Apprenticeship for the period 2026–2030 is currently being developed and will be published later this year. The Government remains committed to ensuring that apprenticeships are accessible to all, including disadvantaged and underrepresented groups and members of the Traveller community. This will be a key focus of the new Action Plan, which aims to build on the progress achieved under the current plan.
1136. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science in respect of the “Build Back Home” advertising campaign in 2024 and 2025:to state the procurement route used for each element of the campaign, including creative development, production, media planning and media buying; to confirm whether an Office of Government Procurement framework agreement was used; and if so, to identify the relevant framework reference; to provide the name of each supplier appointed, the contract start and end dates, the contract value awarded to each; to provide the eTenders reference number and contract award notice details for each contract; and if he will make a statement on the matter. [14705/26]
View answer1137. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science to provide, in euro terms, the total media expenditure per channel for the “Build Back Home” campaign in 2024 and 2025 respectively, including digital audio, social media, outdoor, digital display and video; to reconcile the percentage breakdown provided in his previous reply for 2025, where the channel split exceeds 100%; and if he will make a statement on the matter. [14706/26]
View answer1138. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science whether a post-campaign evaluation, value-for-money assessment, cost-benefit analysis, or internal review was completed in respect of the “Build Back Home” advertising campaign in 2024 and 2025; if so, to provide the date completed, the author, the methodology used, and the principal findings; and if he will make a statement on the matter. [14707/26]
View answer1139. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science to set out the evidential basis and methodology used by his Department to describe the “Build Back Home” campaign as having had a contributory effect on increases in the construction workforce, the specific CSO series and tables relied upon; the definitions used by the Department for “All Construction Workforce” and “Housing Construction Workforce”;whether any modelling, attribution analysis, or counterfactual assessment was conducted; and if he will make a statement on the matter. [14708/26]
View answerI propose to take Questions Nos. 1136 to 1139, inclusive, together.
Ireland needs people with construction skills and experience to deliver ambitious targets for new housing and infrastructure and there are lots of opportunities for Irish construction workers who have moved abroad and are considering returning home.
In advance of planning the Build Back Home campaign, my Department carried out market research with Irish construction workers abroad to discover the barriers to returning home.
The research revealed that Irish workers abroad are aware of a pipeline of significant construction opportunities back home and many want to return to work on these projects. However, they are afraid that their overseas experience will not be valued and that too much red tape will make moving back home difficult.
The Build Back Home campaign aims to reassure that experience gained abroad will be valued at home, to dispel many of the myths around the barriers to moving back home, and accelerate the decision to move home.
The review of the Build Back Home campaign for 2025 is ongoing. Initial monitoring of the campaign’s reach and engagement, provide a strong indication that the target audience has been effectively reached.
• The radio ad reached 1.3 million listeners
• Campaign videos were viewed 6.2 million times across digital platforms
• The wider digital and social media campaign generated more than 20 million impressions
• Importantly, 139,000 people visited the government website to learn more about opportunities to “build back home,” with 95% of those visitors coming from North America, Canada, and Australia, regions where many Irish construction workers currently reside
These metrics confirm that the campaign achieved substantial visibility and engagement among its target audience. The evidence demonstrates that the campaign successfully delivered its message at scale and provided clear information for those considering a move home.
Latest CSO data for the number of workers in construction employment, published 19 Feb 2026, shows the following for the number of workers in construction employment ('000):
|
Type of Construction |
2024 Q4 |
2025 Q4 |
% change |
|
Mainly works on new housing developments/renovations |
104.1 |
114.8 |
+10.3% |
|
Does not mainly work on new housing developments/renovations |
71.9 |
77.1 |
+7.2% |
|
Construction (F) |
176.0 |
191.9 |
+9.0% |
Source: CSO Housing Hub: www.cso.ie/en/releasesandpublications/hubs/p-hh/housinghub/homebuilding/constructionemployment/
While it is not possible to attribute direct causality, these initiatives are likely to have contributed to the improvements observed in the key construction metrics.
I can confirm to the Deputy that frameworks negotiated by the OGP on behalf of the Government of Ireland were used to procure the creative development, production, media planning and media buying for the Build Back Home campaign. Details of the relevant frameworks and spend allocated under Housing for All funding, are outlined in the table below.
|
Service and supplier |
OGP Framework |
Contract Start |
Contract End |
Allocation |
|
Creative Development and Production Supplier: Javelin |
Supplementary Request for Tender (ref RFT 200514 - PROJ000007208) issued under the Multi-Supplier Framework Agreement for the Provision of Creative and Digital Campaign Services (Ref. MMP020F) |
31 Mar 2022 |
30 Mar 2025 |
€100,573 |
|
Media planning and media buying Supplier: PHD |
Supplementary Request for Tender (ref RFT 194833 - PROJ000007211) issued under the Multi-Supplier Framework Agreement for the Provision of Media Strategy, Planning & Buying (Implementation) Services (Ref MMP001F) |
8 Dec 2021 |
5 Dec 2024 |
€41,766 |
|
Media planning and media buying, Supplier: Spark |
MMP068F-18 Dynamic Purchasing System for the Provision of Media Strategy, Planning & Buying Services for the Public Sector in Ireland |
22 Nov 2024 |
21 Nov 2025 |
€195,246 |
The media allocation per channel for the “Build Back Home” campaign in 2024 and 2025 is detailed below.
|
Allocation by channel |
2024 |
2025 |
|
Digital Audio |
€ 20,465 |
€ 26,944 |
|
Social Media |
€ 10,024 |
€ 72,046 |
|
Outdoor |
€ 11,277 |
- |
|
Digital Display |
- |
€ 63,650 |
|
Video |
- |
€ 32,606 |
