Regional development is a key focus of the Programme for Government and is central to the work of my Department and our Agencies.? In December 2025, my Department published the National Tourism Policy Statement, A New Era for Irish Tourism. This five-year strategy provides a clear framework to guide the development of tourism to 2031. A central aim is to deliver greater regional balance so that counties like Louth can benefit from a strong and competitive tourism offering.
At the outset, I should clarify that regional tourism development and promotion is an operational matter for Fáilte Ireland, in collaboration with Local Authorities and other tourism stakeholders.
Fáilte Ireland works in partnership with Government, State Agencies, Local Authorities, representative groups and industry, to develop tourism across Ireland by creating destination development plans and networks, investing in infrastructure, activities, visitor attractions and festivals.
The Government, through Fáilte Ireland and in partnership with Louth County Council, is providing a range of targeted supports for tourism development in County Louth and is implementing a strategic, place-based approach to unlocking the commercial tourism potential of County Louth under the Ireland’s Ancient East Regional Tourism Development Strategy 2023–2027 and the ‘Ancient’ Destination Experience Development Plan for counties Louth & Meath. Louth is positioned as a critical gateway and driver within both the Boyne Valley and Ireland’s Ancient East, with a focus on sustainable destination development, enhanced visitor experiences, and strong community participation.
The Re-Imagined Boyne Valley Drive is a catalyst project in the ‘Ancient’ Destination Experience Development Plan for counties Louth & Meath which aims to transform the existing route from a point-to-point journey between key heritage sites into a more immersive visitor experience, presenting a 5,000-year journey through the history of the Boyne Valley. The enhanced proposition seeks to encourage visitors to engage more deeply with the destination by experiencing it beyond the car, thereby increasing dwell time and supporting visitor spend in towns and villages along the route.
A project roadmap and action plan have been developed to achieve these objectives. Delivery commenced in 2025, with a number of projects progressing during that year and continues in 2026. This connects south county Louth from Clogherhead through the south of the county to Drogheda, the gateway to the Boyne Valley
A core pillar of this approach is the development of signature, cross-regional experiences that encourage longer dwell time, repeat visitation and greater regional spread of visitors.
Louth council in partnership with Meath & Kildare country councils and Fáilte Ireland is leading a St Brigid’s way ‘options development appraisal’ to establish how this trail from Faughart to Kildare could be developed.
In terms of destination positioning and place identity, Fáilte Ireland is progressing a Cultural and Sustainable Destination Development Strategy for the ancient ‘Kingdom of Oriel’, covering Counties Louth and Monaghan, and connecting cross border in Co. Armagh. The strategy seeks to articulate a shared vision for the ancient kingdom as a layered experiential destination, rooted in music, language, literature, landscape and living tradition, strengthening the region’s cultural tourism proposition.
Significant progress has been made in Drogheda, reflecting its strategic role as the Gateway to the Boyne Valley. Fáilte Ireland has developed a placemaking plan for the destination and in partnership with Louth County Council is currently developing a visitor and value proposition for the Millmount Quarter, positioning it as a distinctive anchor attraction and orientation point.
Louth has also demonstrated leadership in cross-border tourism development. Under the Department’s €23 million Shared Destinations programme funded through the Shared Island initiative, €6 million has been allocated to the Carlingford Lough Visitor Enhancement project, supporting tourism development in County Louth on a cross-border basis with County Down. The project will deliver improved visitor infrastructure and experiences, including trails, access points and wayfinding, with the objective of enhancing sustainable tourism, increasing visitor dwell time and supporting economic benefits for communities in the Cooley Peninsula and surrounding area.
The Boyne Valley region has a rich history of food production and trade, dating back over 5,000 years. The story of food is also a catalyst project in the in the ‘Ancient’ Destination Experience Development Plan for counties Louth & Meath. Food development is supported through the delivery of the Boyne Valley Food Development strategy 2024 - 2028, developed in partnership with Louth & Meath Councils and Failte Ireland and supports not only the food sectors but key initiatives including, Boyne Valley Flavours, SeaLouth Seafood trail & the Centre of food culture. Successful initiatives to date linked to this strategy include the ‘Boyne Valley Bites’ a project to support the promotion and utilization of local produce and the creation of a food tour in Drogheda.
Key achievements to date in County Louth also include strong destination marketing performance, with County Louth imagery and content featured prominently on Fáilte Ireland social platforms to promote the St Brigid’s Bank Holiday weekend, reinforcing Louth’s emerging cultural and seasonal tourism appeal.
Taken together, these initiatives demonstrate a coherent strategic approach for Louth under the Regional Tourism Development Strategy 2023–2027, centred on experience-led development, infrastructure investment, cross-border collaboration, cultural storytelling and sustainable community benefit, all of which are designed to unlock Louth’s full commercial tourism potential.
In March, I confirmed €623,250 under the 2026 Regional Festivals Fund to support c.250 festivals nationwide, including in Louth. This represents an increase on 2025 and ensures every local authority receives a minimum of €10,000. A new €310,000 Food Festival Fund was also introduced to strengthen culinary tourism.
In addition, the Home of Halloween Destination Development Scheme, launched in 2025, supports a joint Meath–Louth project receiving up to €100,000 per annum from 2025–2027 to develop immersive Halloween festivals rooted in local folklore and the Boyne Valley’s Samhain heritage, extending the tourism season into October and November and delivering economic benefits across both counties. These initiatives strengthen Louth’s tourism offer, support economic growth, and enhance the visitor experience, complemented by An Lú project funded through Fáilte Ireland’s Urban Animation Capital Investment Scheme, which brings the town’s heritage to life through lighting installations and street art inspired by local mythology.
Collectively, these interventions demonstrate a comprehensive suite of supports being provided to strengthen Louth’s tourism offer, drive sustainable economic growth, and enhance the visitor experience across the county.