Dáil Éireann Debate, Thursday - 14 May 2026
335. Deputy John Clendennen asked the Minister for Culture, Communications and Sport if he will provide a breakdown of spending on advertising which was funded or overseen by his Department, and bodies under its aegis, in each of the past five, including a breakdown by medium that is radio, television, social media, in tabular form; and if he will make a statement on the matter. [36485/26]
View answerMy Department became Culture, Communications and Sports (CCS) in June 2025.
Prior to this, my Department was known as Tourism, Culture, Arts, Gaeltacht, Sports and Media (TCAGSM).
Please see below details of advertising costs for 2021, 2022, 2023, 2024, 2025, and to date in 2026.
A range of communication forms – including advertising, social media postings and media engagement – are increasingly important in informing the public of the Department’s work.
I am advised that it is not possible to tabulate my Department’s advertising expenditure across social media/online platforms, and other media formats, as my Departmental expenditure is on a per-campaign basis, and allocated via media buying agencies.
The figures provided represent advertising in print and broadcast, local and national media, and online.
Regarding bodies and agencies under my Department’s remit, these matters are operational matters for the agencies themselves.
At all times value for money is a critical consideration
Advertising totals inc. VAT
|
Year |
€ |
|
2021 |
€321,454.21 |
|
2022 |
€325,336.01 |
|
2023 |
€355,167.31 |
|
2024 |
€464,950.58 |
|
2025 |
€334,039.12 |
|
2026 (January 1st – May 13th) |
€69,245.01 |
