Dáil Éireann Debate, Thursday - 14 May 2026
458. Deputy John Clendennen asked the Minister for Agriculture, Food and the Marine if he will provide a breakdown of spending on advertising which was funded or overseen by his Department, and bodies under its aegis, in each of the past five, including a breakdown by medium, that is, radio, television, social media, in tabular form; and if he will make a statement on the matter. [36482/26]
View answerI wish to inform the Deputy that my Department uses advertising to communicate important public information, promote schemes and services available, and to encourage positive behaviour change in areas such as farm safety, health & well-being and animal welfare.
This expenditure includes the advertising of various schemes and services and the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Advertising is placed across both national and local media to communicate this information.
All advertising is procured in line with public procurement rules through a media buying agency, with media channel selection determined by target audience, best practice and value for money considerations, ensuring we are compliant with our Irish language obligations.
The tables below detail my Department’s advertising expenditure in each of the past five years.
Table 1 sets out the total advertising expenditure in each of the past five years.
Table 2 provides a breakdown of all advertising expenditure by media platform in each of the past five years.
Table 1:
|
Year |
Total expenditure |
|
2021 (May – Dec) |
126,712.50 |
|
2022 |
712,269.12 |
|
2023 |
2,185,916.37 |
|
2024 |
1,303,349.35 |
|
2025 |
627,691.04 |
|
2026 (to date) |
155,200.30 |
As regards the 13 State Bodies under the aegis of my Department, the information requested is an operational matter for the State Bodies themselves. I have referred the Deputy's question to the Agencies and have requested that a response should be issued within 10 days.
