Dáil Éireann Debate, Tuesday - 23 June 2026
486. Deputy Carol Nolan asked the Minister for Social Protection the cost to date, and the estimated total cost, of the ‘My Future Fund’ advertising campaign on television, radio, newspapers; and the amount spent to date on advertising on RTÉ radio or television. [47214/26]
View answerMy Department and the National Automatic Enrolment Retirement Savings Authority are committed to ensuring that members of the public are aware of MyFutureFund and have a clear understanding of how the scheme works. Paid public information campaigns play an important role in achieving this objective.
The estimated total cost of the MyFutureFund advertising campaign on television, radio and print media is forecasted to be €2,775,485.11*, covering the period from 2024 up until the end of August 2026. Of this total cost, €2,335,425.58* has been invoiced and paid for as of 12 June 2026.
Of the total expenditure to date, €536,444.51* has been spent on advertising on RTÉ radio and television.
*All costs are exclusive of VAT, ASAI and agency fees.
