The area under potatoes has contracted in response to market signals.
Ireland continues to produce potatoes at scale with sufficient supplies in some market segments and deficits in others. Irish growers still have quantities of rooster potatoes in store from last season. Potato imports for 2025 were mainly chipping potatoes in which Ireland is not self-sufficient.
Bord Bia has invested significant efforts to stabilise a trend of declining potato consumption with EU funded and Exchequer funded campaigns, including the annual National Potato Day celebration in October. Furthermore, since the early 2020s, Bord Bia has been working to grow awareness of and the market for the Irish chipping potato.
My Department provided support to the potato sector to diversify into growing chipping potatoes in part through the Schemes of Investment Aid for the Seed Potato Sector and Chipping Potato Sectors in 2022 and 2023. More recently further supports have also been provided through the Scheme of Investment Aid for Innovation and Diversification in Horticulture Capital Investments to enable growers to diversify into salad and baby potatoes where consumer demand is also growing.
These supports recognise the continued government support for the development of this important sector. I am committed to seeing this sector, grow and flourish in the years ahead.