Dáil Éireann Debate, Thursday - 23 May 2024
173. Deputy Carol Nolan asked the Minister for Enterprise, Trade and Employment the total costs incurred by his Department from 2019 to date relating to the placing of advertisements in online/digital media platforms; the names of the online platforms involved, in tabular form; and if he will make a statement on the matter. [23443/24]
Amharc ar fhreagraThe total advertising spend in online/ digital media platforms by my Department for the years 2019 to date is €306,648.36.
Details of this spend are set out in the table below.
These include expenditure on advertising campaigns such as: “3 Steps to Brexit”, National Minimum Wage, “Making Remote Work”, the Small Company Administrative Rescue Process (SCARP), Business Users Support Scheme for Kerosene (BUSSK) and nine Building Better Business events nationwide.
|
Year |
Online/ Digital Media Platform |
Total Spend |
|
2019 |
NIL |
|
|
Total |
€0.00 |
|
|
2020 |
|
€4,204.75 |
|
|
€4,204.75 |
|
|
|
€867.88 |
|
|
|
€723.31 |
|
|
Total |
€10,000.69 |
|
|
2021 |
|
€12,559.95 |
|
|
€8,143.45 |
|
|
|
€17,185.31 |
|
|
|
€14,680.71 |
|
|
Tuairisc.ie |
€1,512.90 |
|
|
Total |
€54,082.31 |
|
|
2022 |
|
€35,288.44 |
|
|
€30,425.04 |
|
|
|
€40,498.32 |
|
|
|
€40,498.32 |
|
|
Tuairisc.ie |
€2,952.00 |
|
|
Total |
€149,662.12 |
|
|
2023 |
|
€15,174.07 |
|
|
€14,530.72 |
|
|
|
€21,503.51 |
|
|
|
€21,503.51 |
|
|
Programmatic ads |
€5,083.60 |
|
|
Public Appointment Service |
€1,236.15 |
|
|
Tuairisc.ie |
€5,596.50 |
|
|
Total |
€84,628.05 |
|
|
2024 (to date) |
|
€1,475.13 |
|
|
€6,800.06 |
|
|
Total |
€8,275.19 |
