Dáil Éireann Debate, Thursday - 23 May 2024
202. Deputy Carol Nolan asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media the total costs incurred by her Department from 2019 to date relating to the placing of advertisements in online/digital media platforms; the names of the online platforms involved, in tabular form; and if she will make a statement on the matter. [23455/24]
Amharc ar fhreagraMy Department in its current configuration was formed in June 2020, following the formation of the Government. I have been advised by my Department that the total spend on online advertising, specifically, for the time period 2020 to date is €238,738.96, including VAT.
Advertising online takes place across a variety of platforms which comprises of Twitter/X, Facebook, and Instagram, as well as online-only publications such as Tuairisc.ie. My Department has also engaged external advertising agencies which use TikTok.
Details are set out in tabular format below. At all times value for money is a critical consideration when engaging in paid advertising.
|
Online advertising spend |
|
|
Year |
Total (€) |
|
2020 |
9,548.95 |
|
2021 |
18,207.90 |
|
2022 |
32,217.46 |
|
2023 |
174,954.11 |
|
2024 to date |
3,810.54 |
|
Total (€) |
238,738.96 |
