Dáil Éireann Debate, Thursday - 23 May 2024
209. Deputy Carol Nolan asked the Minister for Housing, Local Government and Heritage the total costs incurred by his Department from 2019 to date relating to the placing of advertisements in online/digital media platforms; the names of the online platforms involved, in tabular form; and if he will make a statement on the matter. [23449/24]
Amharc ar fhreagraMy Department frequently uses digital media platforms as part of information campaigns to bring important information to the public’s attention. Increasingly, my Department has chosen online advertising to create an effective awareness of schemes, initiatives or important public information across many areas of work.
For example, online and digital media platforms are used to raise awareness of schemes under Housing for All to support homeowners or those seeking accommodation; public consultations; and campaigns including those to raise Fire Safety awareness, and the recent campaign to raise awareness around the direct election of a Limerick mayor.
This involves spending on online advertising in areas such as social media advertising, digital display advertising and digital audio.
The records indicate the following spending on online advertising since 2019 to 20 May, set out in the table below:
|
Year |
Expenditure |
|
2019 |
€22,065.94 |
|
2020 |
€28,881.57 |
|
2021 |
€45,081.57 |
|
2022 |
€146,475.79 |
|
2023 |
€ 270,355 |
|
2024 January to 20 May |
€117,554 |
The online and digital media platforms used since 2019 are set out below.
|
Acast Agriland Audioxi Constructionireland.Ie Daft Media Ltd Daily Mail Google Adserving Google Search Integral Ad Science - Ad Verification Irish Farmers Journal Myhome.Ie - Irish Times Omg Marketplace Phd Programmatic Spotify Ltd Tiktok Tuairisc Bheo Teoranta YouTube |
