Departmental Advertising

Thursday, 23 May 2024

Ceisteanna (244)

Carol Nolan

Ceist:

244. Deputy Carol Nolan asked the Minister for Agriculture, Food and the Marine the total costs incurred by his Department from 2019 to date relating to the placing of advertisements in online/digital media platforms; the names of the online platforms involved, in tabular form; and if he will make a statement on the matter. [23439/24]

Amharc ar fhreagra

Freagraí scríofa

Minister for Agriculture, Food and the Marine

The information requested by the Deputy is being collated by the Department and a reply will be forwarded within 10 working days.

The following deferred reply was received under Standing Order 51.

My department provides public information about the Department's wide range of schemes, services, and policies, and includes public information campaigns. Online advertising is one of the channels used to communicate this information. The table below provides a list of advertising on online/digital platforms and the expenditure incurred by my department from 2019 to date 2024.

Year	Total (incl. VAT)	Platforms
2019	€8,529.42	Agriland Facebook Horticulture Connected Irish Times Online Tuairsc.ie
2020	€27,977.76	Agriland DoneDeal Facebook Horticulture Connected Inshore Ireland Livestock Live MartEye Twitter
2021	€8,395.89	Agriland Facebook Horticulture Connected Irish Farmers Journal Ocean Focus Twitter
2022	€106,004.40	Afloat.ie Agriland DoneDeal Engineers Ireland Facebook Growtrade.ie Iris Oifiguil Linkedin OMG – Display OMG - Marketplace OMG - Programmatic Twitter
2023	€362,494.30	Acast Agriland Audio X DoneDeal Farming Examiner Irish Farmers Journal Linkedin Martbids OMG - Marketplace OMG - Programmatic Tuairsc.ie Twitter YouTube
2024 to date	€18,357.75	Afloat.ie Agriland AgriRecruit DoneDeal Fishing Daily Irishjobs.ie Irish Skipper
Total	€531,759.52	-