Dáil Éireann Debate, Tuesday - 15 October 2024
359. Deputy Catherine Murphy asked the Minister for Housing, Local Government and Heritage the frequency and duration of the publicity, marketing or advertising campaigns conducted by his Department to date in 2024; the purpose of these campaigns; the cost of these campaigns; and the agencies that conducted these campaigns, in tabular form. [41183/24]
Amharc ar fhreagraMy Department undertakes public information campaigns where there is important information to be brought to the public’s attention. The advertising campaigns generally utilise a variety of advertising methods, including TV, radio and print as well as online advertising and social media.
My Department’s campaigns to date this year include:
• Doors Open; a significant print, broadcast, digital and outdoors campaign to communicate the supports available for people to rent or buy a home;
• “Your Council” campaign launched to provide members of the public with more information about local government and the role of the Councillor.
• Limerick Mayor campaign to raise awareness of the referendum for Limerick people to vote their first directly elected mayor.
• The Kerry campaign to promote two public information events about the world heritage property of Sceilig Micheal on 8 and 27 April.
• RZLT campaign (in conjunction with the Department of Finance) to create awareness of the residential land zoning tax amongst landowners and to check the annual draft maps online to see if the tax applies to them as well as informing them how to make a submission for any revisions.
• A public consultation on the National Planning Framework was supported by a public information campaign, including broadcast, print, digital and social media, to raise awareness of the consultation process and to encourage the public to engage with the draft revision.
In addition, my Department’s National Directorate for Fire and Emergency Management (NDFEM) runs regular, very important public health and safety campaigns such as National Fire Safety Week. It is currently running its 2024/2025 fire safety campaign to make the public aware of the contributing factors and consequences of fire and to raising awareness of the importance of smoke alarms in the home.
My Departmental communication team amplifies these campaigns through press releases and on our own social media channels.
My Department used media buying agency, PHD to secure advertising space on its behalf for the campaigns. The company develops media plans, selecting a media mix to reach the largest number of people as possible among the target audience.
The full list of campaigns, the dates they ran and the costs of advertising (including and excluding VAT) is provided in the table below.
|
Campaign |
Dates 2024 |
Cost (ex VAT) |
Cost (incl VAT) |
|
Fire safety |
1 Jan-18 Feb |
€53,105 |
€65,319 |
|
National Planning Framework |
8 July-15 September |
€104,713 |
€128,797 |
|
Your Council |
22 Jan-25 Feb |
€194,539 |
€239,283 |
|
Rental Zoned Land Tax |
1 Feb-5 June |
€25,001 |
€30,751 |
|
Limerick Election |
15 April-26 May |
€116,190 |
€142,914 |
|
Kerry Heritage |
8 April – 27 April |
€3,193 |
€3,927 |
|
Doors Open |
27 May-2 June |
€123,322 |
€151,686 |
|
Fire Safety 2024-25 |
30 Sept-17 Feb 24 |
€61,557 |
€75,715 |
|
Total to date |
€681,620 |
€838,393 |
