Dáil Éireann Debate, Tuesday - 15 October 2024
705. Deputy Catherine Murphy asked the Minister for Rural and Community Development the frequency and duration of the publicity, marketing or advertising campaigns conducted by her Department to date in 2024; the purpose of these campaigns; the cost of these campaigns; and the agencies that conducted these campaigns, in tabular form. [41186/24]
Amharc ar fhreagraMy Department uses centrally negotiated contracts for large advertising campaigns. It works with media agencies to achieve efficiencies, particularly in the area of media buying.
My Department has conducted two advertising campaigns so far in 2024. The table below provides the details requested by the Deputy.
|
Campaign |
Purpose |
Cost |
Agencies |
Duration |
|
Responsible Dog Ownership |
Increase awareness of the harm that out of control dogs can do to people and to livestock.Change behaviour and encourage people to be aware that they must always have their dog under their control. |
€414,000 |
Javelin (creative)PHD (media buying) |
20th April – 26th May 2024(5 weeks) |
|
XL Bully dogs |
Public information campaign on new ownership rules in relation to XL Bully type dogs. |
€164,263 |
Javelin (creative)PHD (media buying) |
23rd September – 27th October 2024(5 weeks) |
