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Departmental Websites

Dáil Éireann Debate, Tuesday - 17 June 2025

Tuesday, 17 June 2025

Ceisteanna (366)

Albert Dolan

Ceist:

366. Deputy Albert Dolan asked the Minister for Enterprise, Tourism and Employment if his Department’s website employs analytics tools (details supplied) that track website traffic using UTM parameters (for example, utm_source); if so, whether any visits have been recorded with a specific parameter or similar identifiers indicating traffic from ChatGPT; and to provide the monthly number of such visits, if recorded, for each of the past 12 months, in tabular form. [32498/25]

Amharc ar fhreagra

Freagraí scríofa

The ICT Unit in my Department has informed me that they do not use UTM parameters to specifically track sources. However, the website analytics tool used by the Department does have some inbuilt Campaign Source tracking. Reports generated by the analytics tool do not indicate any visits from ChatGPT prior to November 2024. From November 2024 onwards the monthly visits reported were:

Month

Visits

November 2024

70

December 2024

342

January 2025

793

February 2025

1164

March 2025

1036

April 2025

1274

May 2025

1048

Total

5727

Roinn