Dáil Éireann Debate, Tuesday - 8 July 2025
341. Deputy Conor D. McGuinness asked the Minister for Public Expenditure, Infrastructure, Public Service Reform and Digitalisation his expenditure on advertising, detailing the objective, duration, media platforms, advertising agency or agencies, and cost of each advertising campaign in each of the years 2015 to 2025. [37037/25]
Amharc ar fhreagraThe information requested by the Deputy in respect of my Department is set out in the table below.
|
2015 |
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|
Description/Objective |
Duration |
Media platforms |
Advertising Agency |
Cost |
|
Expressions of interest for appointments to a panel of appeal officers to review certain decisions made by the Standards in Public Office Commission in relation to the Regulation of Lobbying Act 2015. |
July, November and December |
Newspaper |
Mediavest |
€4,663 |
|
Public consultation process for Corporate Governance Code |
01 June - 30 June |
Newspaper |
Mediavest |
€5,037 |
|
Public Consultation on Commissioning in Human Social and Community Services |
01 December - 31 December |
Newspaper |
Mediavest |
€6,855 |
|
Open competition for an Actuary post in the Department |
Once off publication |
Newspaper |
Public Appointments Service |
€2,460 |
|
2016 |
||||
|
National Action Plan |
01 August - 31 August |
Newspaper |
Mediavest |
€5,512 |
|
First Review of Regulation of Lobbying Act, Appeal Officers Competition |
01 September - 30 September |
Newspaper |
Mediavest |
€3,548 |
|
2017 |
||||
|
Our Public Service 2020 Consultation Advertising Campaign |
01 July - 30 July |
Newspaper |
Mediavest |
€3,762 |
|
Senior HR Manager campaign |
Once off publication |
Newspaper |
Irish Times |
€523 |
|
Public Consultation on Protected Disclosures |
1 August - 31 August |
Newspaper |
Mediavest |
€3,641 |
|
Appointment of Disclosures Recipient under the Protected Disclosures Act |
1 August - 31 August |
Newspaper |
Mediavest |
€2,438 |
|
Recruitment Competition |
Once off publication |
Digital |
Public Appointments Service |
€3,451 |
|
Recruitment Competition |
Once off publication |
Digital |
Public Appointments Service |
€123 |
|
MyGovID Information Campaign* |
January - December |
Digital |
Mindshare Media |
€145,442 |
|
MyGovID Information Campaign* |
January - December |
Digital |
Kick Advertising and Design |
€59,998 |
|
2018 |
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|
Flood Risk |
1 May - 31 May |
Newspaper |
Mediavest |
€5,842 |
|
Tullamore River |
1 December - 31 December |
Newspaper |
Mediavest |
€1,489 |
|
MyGovID Information Campaign* |
January - December |
Digital |
Kick Advertising and Design |
€22,721 |
|
MyGovID Information Campaign* |
January - December |
Digital |
Mindshare Media |
€76,949 |
|
eInvoicing Ireland Programme |
December |
Magazine |
Eolas Magazine |
€2,706 |
|
2019 |
||||
|
RFT Catering Services |
1 August - 31 August |
Newspaper |
Mediavest |
€1,649 |
|
eInvoicing Ireland Programme |
June |
Magazine |
Eolas Magazine |
€2,706 |
|
2020 |
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|
Drainage Scheme |
1 January - 31 January |
Newspaper |
Mediavest |
€9,124 |
|
Drainage Scheme |
1 January - 31 January |
Newspaper |
Mediavest |
€9,669 |
|
Protected Disclosures |
1 June - 30 June |
Newspaper |
Mediavest |
€1,817 |
|
River Slaney |
1 July - 31 July |
Newspaper |
Mediavest |
€8,470 |
|
River Deel |
1 December - 31 December |
Newspaper |
Mediavest |
€78,370 |
|
eInvoicing Ireland Programme |
May |
Magazine |
Eolas Magazine |
€2,706 |
|
2021 |
||||
|
Glashaboy River |
1 January - 31 January |
Newspaper |
Mediavest |
€878 |
|
River Bride |
1 March - 31 March |
Newspaper |
Mediavest |
€892 |
|
Administrative Officer recruitment |
Once off advertisement |
Digital |
Public Appointments Service |
€600 |
|
2022 |
||||
|
Enniscorthy Flood Relief |
1 March - 30 March |
Newspaper |
Mediavest |
€1,074 |
|
Crossmolina Flood Relief |
1 May - 30 May |
Newspaper |
Mediavest |
€6,894 |
|
eInvoicing |
Once off advertisement |
Magazine |
Eolas Magazine |
€5,412 |
|
2023 |
||||
|
eTenders Campaign New Platform |
June |
Radio |
Mediavest |
€3,026 |
|
eTenders Campaign New Platform |
1 April - 30 April |
Digital |
Mediavest |
€3,752 |
|
eTenders Campaign New Platform |
1 May - 30 May |
Newspaper |
Mediavest |
€20,762 |
|
eTenders Campaign New Platform |
1 April - 30 April |
Radio |
Mediavest |
€24,131 |
|
eTenders Campaign New Platform |
1 April - 30 April |
Newspaper |
Mediavest |
€553 |
|
LinkedIn Boost Comms |
Once off advertisement |
Digital |
|
€615 |
|
LinkedIn Boost eTenders |
1 April - 30 April |
Digital |
|
€1,230 |
|
LinkedIn Boost HR |
Once off advertisement |
Digital |
|
€615 |
|
eInvoicing |
1 June - 31 june |
Magazine |
Eolas Magazine |
€5,412 |
|
2024 |
||||
|
eTenders campaign New platform |
1 April - 30 April |
Newspaper |
Mediavest |
€24,098 |
|
eTenders campaign New platform |
1 May - 30 May |
Digital |
Mediavest |
€6,777 |
|
eTenders campaign New platform |
1 April - 30 April |
Digital |
Mediavest |
€1,550 |
|
eTenders campaign New platform |
1 April - 30 April |
Digital |
Mediavest |
€273 |
|
Eolas Magazine eTenders |
1 May - 30 May |
Magazine |
Eolas Magazine |
€2,460 |
|
Europe Day |
1 May - 30 May |
Newspaper |
Mediavest |
€41,543 |
|
River Deel flood relief |
1 September - 30 September |
Newspaper |
Mediavest |
€444 |
|
River Deel flood relief |
1 September - 30 September |
Newspaper |
Mediavest |
€1,033 |
|
2025 |
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|
River Fergus Lower flood relief |
1 April - 30 April |
Newspaper |
Mediavest |
€1,215 |
|
River Fergus Lower flood relief |
1 April - 30 April |
Newspaper |
Mediavest |
€412 |
* With regard to this expenditure on advertising in 2017 and 2018, this primarily related to online communications to support MyGovID and the services it enables, promoting the whereyourmoneygoes.gov.ie website which provided a significant amount of data on Irish government expenditure, and more generally promoting the Public Services Card and MyGovID through a series of awareness campaigns. Expenses included design work and an online media campaign.
