Dáil Éireann Debate, Tuesday - 14 October 2025
682. Deputy Gary Gannon asked the Minister for Justice, Home Affairs and Migration the National Cyber Security Centre’s expenditure on advertising, with details of the objective, duration, social media platforms, reach, audience, CTR and cost of each social media advertising campaign, in each of the years 2023 to date in 2025; and if he will make a statement on the matter. [54677/25]
Amharc ar fhreagraI am informed that details associated with the National Cyber Security Centre's expenditure on public information campaigns between 2023 and 2025 is provided in the table below.
|
Campaign Title |
Purpose of Campaign |
Duration of Campaign (Start Date - End Date) |
Social Media Platforms Used |
Reach |
Audience |
Click Through Rate |
Cost (€) (Incl. Vat) |
|
NIS2 National Awareness Campaign |
Drive awareness of the national NIS 2 legislation for impacted audiences, alongside encouraging basic understanding of the main impacts of the legislation. |
30/09/2024 - 27/10/2024 |
Meta(Facebook and Instagram) |
914,287 |
SME & Business Owners |
0.45% |
€8,000 |
|
NIS2 National Awareness Campaign |
Drive awareness of the national NIS 2 legislation for impacted audiences, alongside encouraging basic understanding of the main impacts of the legislation. |
31/09/2024 - 27/10/2024 |
Linked In |
270,972 |
SME & Business Owners |
0.25% |
€4,000 |
|
Cyber Security Awareness Month |
Encouraging basic understanding of phishing scams and cyber security |
02/11/2023 - 19/11/2023 |
|
786,898 |
General Public |
0.35% |
€2,647 |
