Tourism Industry

Dáil Éireann Debate, Tuesday - 2 December 2025

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Tuesday, 2 December 2025

Ceisteanna (193)

Aidan Farrelly

Ceist:

193. Deputy Aidan Farrelly asked the Minister for Enterprise, Tourism and Employment if he will provide a schedule of payments made to online personalities in respect of paid partnership arrangements for social media content by Fáilte Ireland and Tourism Ireland in 2024 and to date in 2025; if he will provide a breakdown by amount; name of online account, and/or personality that received payment and the promotion concerned; and if he will also provide details of any payments withheld and or returned to the Bodies. [67765/25]

Freagraí scríofa

Minister for Enterprise, Tourism and Employment

Social media marketing and content creator collaborations are one component of Fáilte Ireland and Tourism Ireland’s marketing strategy. Social media is a key way in which potential holidaymakers are inspired for their choice of destination, including from overseas markets. The payments made by each of the Tourism Agencies for the periods 2024 and 2025 to end of October are set out in the tables attached. There were no payments in 2024 or 2025 withheld from content creators for any work carried out or returned to either Body. The individual payments made to each content creator are not listed as that is commercially sensitive information.

Fáilte Ireland

Tourism Ireland

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