Dáil Éireann Debate, Wednesday - 10 December 2025
180. Deputy Brendan Smith asked the Minister for Enterprise, Tourism and Employment if a tourism marketing initiative will be expanded (details supplied); and if he will make a statement on the matter. [70821/25]
Amharc ar fhreagraThe Programme for Government features a number of commitments regarding growing Ireland's tourism industry. Through our support for Tourism Ireland and Fáilte Ireland, we want to showcase the island as a high-quality and accessible destination for both national and international visitors.
The All-Island Strategic Tourism Group is co-chaired by officials in my Department and the Department for the Economy and has representatives from the three tourism agencies, Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland. It provides a strategic approach, aligned to policy priorities, for the development and further integration of tourism offerings on an all-island basis, including collaboration in relation to regional tourism experience brands.
Following joint consideration, Fáilte Ireland and Tourism NI, with support from Tourism Ireland, have agreed a new licensing agreement allowing eligible tourism businesses and Tourism NI to use the Ireland's Hidden Heartlands experience brand in County Fermanagh.
The licensing agreement between Tourism NI and Fáilte Ireland was signed on 3 December 2025.
The initiative will strengthen the overall regional tourism offering, given the strong alignment between the Ireland’s Hidden Heartlands brand and Fermanagh's tourism product and aligns with the Government’s commitment to growing Ireland’s tourism industry, supporting Fáilte Ireland in promoting Ireland's Hidden Heartlands and Tourism Ireland in further integrating tourism offerings on an all-island basis.
