Dáil Éireann Debate, Wednesday - 21 January 2026
204. Deputy Malcolm Byrne asked the Minister for Justice, Home Affairs and Migration the total sums spent for each year from 2016 to 2025, inclusive of advertising, by his Department on social media or online platforms, including identifying separately payments to influencers on such platforms; and to set out the annual totals for that period to each specific platform, including but not limited to major platforms (details supplied). [4858/26]
Amharc ar fhreagraMy Department carries out public information campaigns, where appropriate, in order to draw public attention to important issues across the justice sector. When planning a campaign, my Department works with media buyers to select the most appropriate channels for our target campaign audience and message. This can include social media platforms.
The information requested by the Deputy in relation to my Department's expenditure on social media platforms, including public information campaigns, is provided in the table below.
|
Platform |
2016 |
2017 |
2018 |
2019 |
2020 |
2021 |
2022 |
2023 |
2024 |
2025 |
Total (per platform) |
|
YOUTUBE |
€4,314 |
€11,093 |
€9,850 |
|
€23,022 |
€28,531 |
€76,023 |
€57,963 |
€33,641 |
€15,253 |
€259,690 |
|
META |
|
|
€1,525 |
€5,572 |
€3,452 |
€20,215 |
€24,965 |
€92,690 |
€42,075 |
€18,780 |
€209,274 |
|
TIKTOK |
|
|
|
|
€7,227 |
€11,452 |
€10,099 |
€47,493 |
€34,038 |
€13,501 |
€123,810 |
|
SNAPCHAT |
|
|
|
|
|
|
€1,972 |
€9,943 |
€25,312 |
€5,755 |
€42,982 |
|
TINDER |
|
|
|
|
|
€23,063 |
|
|
|
|
€23,063 |
|
X (formally Twitter) |
|
|
|
€1,279 |
|
€5,227 |
€10,532 |
|
|
|
€17,038 |
|
|
|
|
|
|
|
|
|
|
€14,306 |
€4,304 |
€18,610 |
|
|
|
|
|
|
|
|
€2,157 |
€7,827 |
€2,095 |
€1,500 |
€13,579 |
|
TWITCH |
|
|
|
|
|
|
|
|
|
€3,821 |
€3,821 |
|
Total (per annum) |
€4,314 |
€11,093 |
€11,375 |
€6,851 |
€33,701 |
€88,488 |
€125,748 |
€215,916 |
€151,467 |
€62,914 |
|
The expenditure includes recent campaigns relating to:
• Victims of Crime and the Victims Charter
• Domestic, Sexual and Gender-Based Violence (DSGBV)
• Zero Tolerance
• Consent
• Intimate Image Abuse - No Excuses
• Always Here / Still Here
• Witnessing Domestic Violence - What Would You Do?
• Fireworks Awareness.
My Department has not paid social media influencers in any of its campaigns.
