Dáil Éireann Debate, Wednesday - 21 January 2026
231. Deputy Malcolm Byrne asked the Minister for Agriculture, Food and the Marine the total sums spent for each year from 2016 to 2025, inclusive of advertising, by his Department on social media or online platforms, including identifying separately payments to influencers on such platforms; and to set out the annual totals for that period to each specific platform, including but not limited to major platforms (details supplied). [4846/26]
Amharc ar fhreagraMy Department provides public information about the Department's wide range of schemes, services, and policies, and this includes public information campaigns. Social media is one of the channels that is used to communicate this information. On occasion, my Department runs paid campaigns to reach a larger audience and broaden awareness.
My Department has not paid for the services of influencers on the platforms listed during the period 2016 to 2025.
My Department did not incur expenditure in respect of social media or online platforms in the years 2016 to 2018 inclusive.
The table below sets out the expenditure in respect of social media or online platforms during the period 1 January 2019 to the 31 December 2025.
Additional paid campaigns in 2023 and 2024 covering forestry promotion and messaging on farm safety and animal welfare resulted in higher costs than other years.
|
Channel |
Year |
Expenditure |
|
Meta (Facebook / Instagram) |
2019 |
€24.60 |
|
Twitter / X |
2019 |
€62.21 |
|
Total |
2019 |
€86.81 |
|
Meta (Facebook / Instagram) |
2020 |
€996.90 |
|
Twitter / X |
2020 |
€108.90 |
|
Total |
2020 |
€1,105.80 |
|
Meta (Facebook / Instagram) |
2021 |
€2,284.35 |
|
Twitter / X |
2021 |
€465.41 |
|
Total |
2021 |
€2,749.76 |
|
Meta (Facebook / Instagram) |
2022 |
€32.47 |
|
Total |
2022 |
€32.47 |
|
Meta (Facebook / Instagram) |
2023 |
€99,700.46 |
|
Twitter / X |
2023 |
€5,073.5 |
|
YouTube |
2023 |
€24,355.78 |
|
TikTok |
2023 |
€3544 |
|
Total |
2023 |
€132,673.74 |
|
Meta (Facebook / Instagram) |
2024 |
€50,548.87 |
|
Total |
2024 |
€50,548.87 |
|
Meta (Facebook / Instagram) |
2025 |
€7,000 |
|
TikTok |
2025 |
€6,500 |
|
Total |
2025 |
€13,500.00 |
