Dáil Éireann Debate, Wednesday - 21 January 2026
95. Deputy Malcolm Byrne asked the Minister for Enterprise, Tourism and Employment the total sums spent for each year from 2016 to 2025, inclusive of advertising, by his Department on social media or online platforms, including identifying separately payments to influencers on such platforms; and to set out the annual totals for that period to each specific platform, including but not limited to major platforms (details supplied). [4852/26]
Amharc ar fhreagraMy Department has set out the total amount spent on advertising, across online media in tabular form below, for the periods requested above.
Please note that there were no advertisements placed through online channels in the period from 2016-2019. There were no payments to influencers.
|
Year |
Online/ Digital Media Platform |
Total Spend |
|
2020 |
|
€4,204.75 |
|
|
|
€4,204.75 |
|
|
|
€867.88 |
|
|
|
€723.31 |
|
|
Total |
€10,000.69 |
|
2021 |
|
€12,559.95 |
|
|
|
€8,143.45 |
|
|
|
€17,185.31 |
|
|
|
€14,680.71 |
|
|
Tuairisc.ie |
€1,512.90 |
|
|
Total |
€54,082.31 |
|
2022 |
|
€35,288.44 |
|
|
|
€30,425.04 |
|
|
|
€40,498.32 |
|
|
|
€40,498.32 |
|
|
Tuairisc.ie |
€2,952.00 |
|
|
Total |
€149,662.12 |
|
2023 |
|
€15,174.07 |
|
|
|
€14,530.72 |
|
|
|
€21,503.51 |
|
|
|
€21,503.51 |
|
|
Programmatic Display / Website Advertising |
€5,083.60 |
|
|
Public Appointment Service |
€1,236.15 |
|
|
Tuairisc.ie |
€5,596.50 |
|
|
Total |
€84,628.05 |
|
2024 |
|
€1,475.13 |
|
|
|
€8,354.38 |
|
|
|
€4,063.03 |
|
|
Tuairisc.ie |
€620.23 |
|
|
Total |
€14,512.77 |
|
2025 |
|
€4,549.19 |
|
|
|
€2,274.63 |
|
|
Programmatic Display / Website Advertising |
€7,337.95 |
|
|
The Journal.ie |
€5,305.91 |
|
|
Total |
€19,467.68 |
