Matt Carthy
Ceist:
421. Deputy Matt Carthy asked the Minister for Housing, Local Government and Heritage the amount expended by his Department and by each agency for which he is responsible on advertising, promotion, advertising companies and external communications companies or consultants in 2025 and the expected costs for 2026, in tabular form; and if he will make a statement on the matter. [11355/26]
Amharc ar fhreagra
The information requested relating to the amount expended by my Department on advertising, promotion, advertising companies and external communications companies or consultants in 2025 and the expected costs for 2026, is being compiled and will be forwarded in accordance with Standing Orders.
The information requested in relation to bodies under the aegis of my Department is a matter for the individual bodies concerned. Arrangements have been put in place by each Agency to facilitate the provision of information directly to members of the Oireachtas. The contact email address for each agency is set out in the following table:
Email Bodies under the Aegis of DHLGH
The following deferred reply was received under Standing Orders.
My Department undertakes public information campaigns where there is important information to be bring to the public’s attention.
For example, the recent awareness campaign on the electorate for Seanad university elections ranacross broadcast print and social media. Also, the annual National Directorate of Fire and Emergency Management’s Fire Safety Campaign runs on an annual basis across broadcast and social media to make the public aware of the contributing factors and consequences of fire and to raising awareness of the importance of smoke alarms in the home.
My Department uses media buying agencies to secure advertising space on its behalf for campaigns. Media buying companies develop media plans, selecting a media mix to reach the largest number of people as possible among the target audience. My Department used media buying companies PHD and Sparks Foundry in 2025 to buy advertising on its behalf for campaigns.
Press and public relations functions are generally undertaken by my Department’s Press Office and Communications team. My Department did not have any contracts with public relation agencies or consultants to assist with Departmental or Ministerial public relations in 2025.
However, Met Éireann which is a line division of my Department has had a contract with MKC Communications since February 2023. MKC was hired by Met Éireann to advise the meteorological service on communication issues including the development of digital material for met.ie, support with public and media campaigns, support with stakeholder engagement events and support on the development of communication and social media strategies.
NPWS which is part of my Department used Carr Communications for Tóchar Midlands Wetlands Restoration Scheme and D’Arcy Marketing for the opening of Connemara Pony Heritage Centre.
The total spend by my Department, including NPWS and Met Éireann on advertising, promotion, and external communications companies or consultants in 2025 was €1,110,646.
A Starter Homes campaign as part of the Housing Action Plan, Delivering Homes, Building Communities is among the ad campaigns planned for 2026, to inform the public of the variety of housing supports available to own or rent a home.
The advertising budget provision for my Department in 2026 is approximately €1m.
The information requested in relation to bodies under the aegis of my Department is a matter for the individual bodies concerned. Arrangements have been put in place by each Agency to facilitate the provision of information directly to members of the Oireachtas. This provides a speedy, efficient and cost effective system to address queries directly to the relevant bodies. The contact email address for each agency is set out in the following table: