Dáil Éireann Debate, Thursday - 14 May 2026
270. Deputy John Clendennen asked the Tánaiste and Minister for Finance if he will provide a breakdown of spending on advertising which was funded or overseen by his Department, and bodies under its aegis, in each of the past five, including a breakdown by medium that is radio, television, social media, in tabular form; and if he will make a statement on the matter. [36489/26]
Amharc ar fhreagraI can advise the Deputy that the Department of Finance does not run advertising campaigns directly, but in 2024 made a contribution to IDA Ireland of €176,631.61 for advertising relating to hosting the headquarters of AMLA, the EU anti-money laundering authority and a further €35,000 to the Department of Housing, Local Government and Heritage for advertising relating to the residential zoned land tax.
The below refer to advertising spending for the Bodies under the Aegis of my Department.
Financial Services and Pensions Ombudsman (FSPO)
Digital marketing plays an important role in the delivery of the FSPO’s communications strategy and provides the opportunity to target identified audiences and demographics.
Its digital campaigns have covered topics such as its Overview of Complaints, Global Money Week, OmbudsDay and general awareness campaigns so members of the public know how to make a complaint to the FSPO. As part of these it implements targeted advertising campaigns across a range of platforms. The figure for social media below includes Meta, LinkedIn, and YouTube.
|
|
Radio (€’s) |
Television (€’s) |
Social media (€’s) |
|
2025 |
0 |
0 |
29,484.38 |
|
2024 |
0 |
0 |
24,129.94 |
|
2023 |
0 |
0 |
22,431.17 |
|
2022 |
0 |
0 |
3,102.09 |
|
2021 |
0 |
0 |
0 |
Central Bank (CBI)
|
|
Radio (€’s) |
Television (€’s) |
Social media (€’s) |
|
2025 |
73,609 |
0 |
81,803 |
|
2024 |
48,602 |
0 |
90,535 |
|
2023 |
31,089 |
0 |
60,513* |
|
2022 |
0 |
0 |
25,080.02 |
|
2021 |
0 |
0 |
9,813.69 |
*CBI are including Google Ads in their social media spend.
Credit Review Office (CRO)
|
|
Radio (€’s) |
Television (€’s) |
Social media (€’s) |
|
2025 |
53,269.91 |
0 |
3,020 |
|
2024 |
72,609.38 |
0 |
4,843 |
|
2023 |
3,690 |
0 |
5,950 |
|
2022 |
27,912.76 |
0 |
1,748 |
|
2021 |
27,607.47 |
0 |
0 |
Irish Fiscal Advisory Council (IFAC)
|
|
Radio (€’s) |
Television (€’s) |
Social media (€’s) |
|
2025 |
0 |
0 |
0 |
|
2024 |
0 |
0 |
492.31 |
|
2023 |
0 |
0 |
0 |
|
2022 |
0 |
0 |
0 |
|
2021 |
0 |
0 |
0 |
National Treasury Management Agency (NTMA)
|
|
Radio (€’s) |
Television (€’s) |
Social media (€’s) |
|
2025 |
0 |
0 |
46,488 |
|
2024 |
0 |
0 |
46,488 |
|
2023 |
0 |
0 |
46,488 |
|
2022 |
0 |
0 |
45,529 |
|
2021 |
0 |
0 |
27,401 |
Note
The above figures represent invoiced expenditure on advertising across radio, television and social media.
It excludes advertising expenditure incurred through print media and websites. All figures are inclusive of VAT.
These figures include HBFI and the SBCI, where applicable, as part of a shared services agreement. HBFI and the SBCI reimburse the NTMA in respect of costs attributable to them.
Home Building Finance Ireland (HBFI)
|
|
Radio (€’s) |
Television (€’s) |
Social media (€’s) |
|
2025 |
0 |
0 |
0 |
|
2024 |
0 |
0 |
0 |
|
2023 |
0 |
0 |
4,366 |
|
2022 |
1,906 |
0 |
1,174 |
|
2021 |
8,736 |
0 |
614 |
Strategic Banking Corporation Ireland (SBCI)
|
|
Radio (€’s) |
Television (€’s) |
Social media (€’s) |
|
2025 |
200,098.27 |
0 |
19,680 |
|
2024 |
406,363 |
0 |
73,496 |
|
2023 |
122,910 |
0 |
37,562 |
|
2022 |
130,252.74 |
0 |
0 |
|
2021 |
89,307.09 |
0 |
0 |
Note
All figures are inclusive of VAT.
The SBCI does not advertise on television.
The SBCI opened its social media Meta accounts in November 2022 and did not undertake any paid social media activity prior to 2023.
Investor Compensation Company Limited (ICCL)
ICCL did not have any spending costs on radio, social media or television advertising in the past five years. It spent €4,376.34 on print advertising in 2024.
Office of the Revenue Commissioners
|
|
Radio (€’s) |
Television (€’s) |
Social media (€’s) |
|
2025 |
605,221.78 |
0 |
0 |
|
2024 |
397,769.87 |
0 |
3,075 |
|
2023 |
182,080.67 |
0 |
0 |
|
2022 |
326,813.98 |
0 |
0 |
|
2021 |
350,451.45 |
0 |
0 |
The remaining Bodies under the Aegis of my Department did not have any expenditure on advertising in the past five years.
