I would like to thank Deputy Byrne for his interest in the work my Department is undertaking to encourage more young people into construction careers.
Over the last few years, a number of Government strategies – along with research commissioned by DFHERIS - have highlighted the major demands on Ireland’s construction workforce across Government priorities in housing, climate action, and other vital infrastructure
In response, my Department’s Careers in Construction Action Plan, launched in 2023, aimed to minimise barriers, promote career opportunities, and make construction jobs more attractive to women. Between 2023 and 2025, the plan would have had a contributory effect on a 66% increase in women in construction, 15% increase in first preference CAO choices for construction courses, and a 19% increase in the construction workforce.
Although trends are moving in the right direction, we need to do more to attract new entrants and converts to construction-related careers.
My Department has worked with industry partners, professional bodies, and training providers to develop the Updated Careers in Construction Action Plan, which redirects efforts in light of updated research, progress to date, alignment with the new Programme for Government, increased adoption of modern methods of construction (MMC), and expansion of the Working Group membership that supervises the implementation of the plan.
Launched in January 2026, the updated Plan has 36 actions – an 80% increase - spread across three broad themes:
1. Education and training
Actions include developing an iVET construction taster course; expanding the Skillnet MMC Accelerate platform; ensuring skills developed by the onsite labour force can be transferred into offsite facilities; developing new education pathways towards professional careers; and using appropriate online and app-based delivery.
2. Widening participation
Actions include ensuring gender-inclusive recruitment policies; holding events for under-represented and minority groups; providing mentoring programmes for female employees; identifying opportunities for eligible International Protection applicants; and developing a pilot training programme for prisoners.
3. Promotional effort
Actions include delivering national promotional campaigns; promoting conversion programmes; holding recruitment fairs; and promoting offsite manufacturing roles. To assist in the promotional goals of the Updated Careers in Construction Action Plan, €400,000 in funding was granted to DFHERIS for a range of campaign initiatives under the 2026 National Housing Plan Implementation Fund.
In relation to promotional activity, I would draw your attention in particular to the successful Building Heroes and Build Back Home campaigns, both of which will continue in 2026.
Building Heroes is a peer-to-peer social media initiative that aims to dispel myths about careers in construction. It features young apprentices, trainees and graduates sharing their experiences and showcasing the diversity of roles available.
In 2025, Building Heroes reached an audience of over 12.5 million people with its organic content, with over 11 million of this on TikTok. Overall, the campaign drove 8,553 visits to the Building Heroes website.
The Build Back Home campaign targets skilled Irish construction workers aged between 25 and 35 who are currently living abroad, encouraging their return to support domestic construction. Starting in 2024, it focused on Australia and Canada, the campaign uses digital, social, and out-of-home (OOH) media to maximise its reach among Irish audiences overseas.
Overall, the 2025 campaign drove 142,000 visits to gov.ie/buildingIreland website, primarily from Canada, Australia and the United States.
There are a number of other initiatives designed to encourage young people into careers in construction. For example, SOLAS recently launched the Safe Pass for Schools initiative. This partnership between SOLAS, Construction Industry Federation (CIF) and DFHERIS aim to inspire second-level students to explore opportunities within the construction sector, emphasising safety, diverse career paths, and entry routes. As part of the Safe Pass Programme, students will have access to a dedicated module that offers insights into apprenticeships, professional roles, and innovative construction techniques. This initiative not only supports the development of a skilled future workforce but also addresses current and projected skills shortages across the industry.
A vital strand of my Department’s efforts to equip Ireland’s workforce with the skills needed to deliver key housing and infrastructure targets lies in construction apprenticeships.
The Action Plan for Apprenticeships 2026-2030 is a Programme for Government commitment and is expected to be delivered later in 2026. The Plan will set a target of 12,500 new apprenticeship registrations per year, with two thirds of these in craft and construction related disciplines.
New construction apprenticeships launched this year include Level 8 Quantity Surveyor, Level 8 Civil Engineering, and Level 6 Road Surface Technology. Programmes currently in development include Level 6 Quantity Surveying, Level 7 Quantity Surveying and Level 6 Geospatial Survey Technician.
We need to encourage more women to explore apprenticeship pathways. To that end, Women Shaking Up the Future is the latest phase of the national Facts, Faces, Futures Initiative run by the National Apprenticeship Office. This campaign aims to inspire the next generation of young women in schools, as well as those already in the workforce considering a new direction. By showcasing real role models and real pathways, Shaking Up the Future encourages women everywhere to see apprenticeships as a route to opportunity, growth, and long-term success.
I would like to thank the Deputy for his interest in the programmes undertaken by my Department to encourage careers in construction.
Construction must be seen for what it is: a modern, diverse and rewarding sector. We are challenging outdated perceptions and opening the door to new talent, especially women, young people, and under-represented groups.