As set out in my reply to Parliamentary Question No. 1138 of 9 June 2026, a comprehensive Impact Assessment was undertaken by the European Commission in advance of the development of its "Proposal for a Regulation of the European Parliament and of the Council on the transparency and targeting of political advertising".
The Impact Assessment undertaken by the European Commission was prepared in respect of political advertising in both the online and the offline sphere. Section 2.1 of the Impact Assessment sets out the scope and context of the issue and makes it clear that it includes advertising across all media platforms (online and offline).
An overarching objective of Regulation (EU) 2024/900 on the transparency and targeting of political advertising is to provide for a harmonised approach throughout all 27 Member States of the European Union in relation to the transparency and targeting of political advertising, thereby removing the fragmented rules, definitions and regulatory approaches that had applied in many Members States prior to the Regulation's adoption.
In light of the Regulation's adoption and entry in force as well as having regard to its objective to harmonise the transparency and targeting rules in respect of political advertising throughout all Member States, I have no proposals to undertake a separate regulatory impact assessment.
