Dáil Éireann Debate, Tuesday - 14 July 2026
621. Deputy Paul Murphy asked the Minister for Agriculture, Food and the Marine with regard to the marketing grant of €16,000 awarded to an organisation (details supplied), the specific marketing activities that are eligible for funding under this grant. [53517/26]
Amharc ar fhreagra622. Deputy Paul Murphy asked the Minister for Agriculture, Food and the Marine with regard to the marketing grant of €16,000 awarded to an organisation (details supplied), the proportion of the grant that is allocated towards the engagement of a digital marketing consultant or contractor. [53518/26]
Amharc ar fhreagra623. Deputy Paul Murphy asked the Minister for Agriculture, Food and the Marine with regard to the marketing grant of €16,000 awarded to an organisation (details supplied), the expenditure categories that have been approved under the grant. [53519/26]
Amharc ar fhreagra624. Deputy Paul Murphy asked the Minister for Agriculture, Food and the Marine with regard to the marketing grant of €16,000 awarded to an organisation (details supplied), the proportion of the funding intended for social media management, content creation, website updates, advertising, or other digital promotion activities. [53520/26]
Amharc ar fhreagra625. Deputy Paul Murphy asked the Minister for Agriculture, Food and the Marine with regard to the marketing grant of €16,000 awarded to an organisation (details supplied), if his Department received a detailed breakdown of the way this funding will be spent; and, if so, if this breakdown will be made available. [53521/26]
Amharc ar fhreagraI propose to take Questions Nos. 621 to 625, inclusive, together.
My Department provided funding to the named organisation under the Equine Technical Support Scheme (ETS) in 2025 under the General Programme for marketing activities. The application was evaluated in line with the 2025 ETS Terms and Conditions.
Funding was provided for this project to engage a consultant to implement the following marketing activities
• Marketing Strategy Development,
• Content Creation,
• Public Relations,
• Advertising Campaigns,
• Analysis, and
• Reporting.
A breakdown of funding allocated to each marketing activity was received by my Department. However, given the commercial sensitivities associated with providing funding proportions of the allocation, it would not be appropriate to make these publicly available.
Project summary extracts for all ETS 2025 beneficiaries are published on my Department's website at the following link: www.assets.gov.ie/static/documents/7c1d3c24/2025_ETS_Project_Overview.pdf
