Dáil Éireann Debate, Thursday - 15 January 2026
370. Deputy Eoghan Kenny asked the Minister for Culture, Communications and Sport the amount his Department, or agencies under its remit, spent on advertising on a social media platform (details supplied) in each of the years 2024 and 2025 respectively; to outline any expenditure on verification or premium accounts on the platform in those years; and if he will make a statement on the matter. [3098/26]
Amharc ar fhreagraMy Department became Culture, Communications and Sports (CCS) in June 2025, prior to this my Department was known as Tourism, Culture, Arts, Gaeltacht, Sports and Media (TCAGSM).
My Department spent no monies on advertising on the platform mentioned in 2024 or 2025. Furthermore, my Department does not pay for verification or premium access to the platform.
A range of communication forms – including advertising, social media postings and media engagement – are increasingly important in informing the public of the Department’s work.
At all times value for money is a critical consideration when engaging in paid advertising.
Regarding bodies and agencies under my Department’s remit, these matters are operational matters for the agencies themselves.
