Dáil Éireann Debate, Tuesday - 16 June 2026
206. Deputy Erin McGreehan asked the Minister for Enterprise, Tourism and Employment the work his Department is doing in relation to cross-Border tourism; and if he will make a statement on the matter. [45431/26]
Amharc ar fhreagraEnhancing cross-border collaboration and improving connectivity remain key priorities for the Government, with tourism recognised as an important driver in achieving these aims.
Alongside its continued partnership with Fáilte Ireland to promote a more even spread of tourism across regions and to further develop established experience brands, the Programme for Government also commits to supporting Tourism Ireland in advancing a more integrated, all-island tourism offering.
The National Tourism Policy Statement, A New Era for Irish Tourism, reinforces the Government’s focus on expanding cross-border tourism through the Shared Island initiative. In line with this approach, my Department, working closely with the tourism agencies, will continue to back Shared Island proposals that encourage joint projects, enhance regional links and create more seamless visitor experiences throughout the island.
The Shared Island Brand Collaboration Project, which aims to build stronger links between the Wild Atlantic Way and the Causeway Coastal Route, has progressed significantly this year. In February, the Taoiseach and I, together with Minister Archibald, announced the 13 successful projects under the Coast-to-Coast Capital Investment Scheme. These projects are progressing well and remain on track, supporting the development of high-quality, immersive visitor experiences across both jurisdictions.
In February 2025, the next phase of the Shared Island Initiative was launched, with up to €23 million allocated to the Shared Destinations Programme targeting border regions. This initiative involves Fáilte Ireland, Tourism Northern Ireland and Tourism Ireland working collaboratively with local authorities to develop sustainable tourism infrastructure in areas such as Carlingford Lough, the Cuilcagh Lakelands UNESCO Global Geopark and Sliabh Beagh. It also includes an International Marketing Programme designed to maximise economic benefits for each region. The projects under this programme have now commenced, with the project teams established and initial work underway.
Engagement is ongoing with the tourism agencies to identify and develop future Shared Island tourism proposals, ensuring a steady pipeline of initiatives that align with the objectives set out in the National Tourism Policy.
Through the All-Island Strategic Tourism Group, established under the North South Ministerial Council, the Department and tourism agencies will continue to cooperate closely with counterparts in Northern Ireland. This collaboration will focus on advancing key areas of North-South coordination, unlocking the full tourism potential of the island, and delivering lasting benefits for both visitors and local communities.
